Third-party data and programmatic: The essential combination for growing brands
Over the past several years—in particular in reaction to the frenzy over Google’s pending cookie deprecation—there has arisen the notion that third-party data is going away. All talk is of alternatives, like first-, second- and even “zero”-party data, gleaned from reputable, personalized, addressable and indisputably “better” prospect sources. Supposedly, these allow a brand to round […]
Best Digital OOH practices for law firms
Ever since the early 1970s, when the California Supreme Court ruled in favor of Jacoby and Meyers’ right to promote their business, advertising in the legal profession has become an accepted practice. The US Supreme Court’s extension of this right to all states in 1977 made the practice of self-promotion for lawyers a universal one. […]
Valuedynamx Announces New Pay with Points Solution to Help Brands More Effectively and Frequently Engage Loyalty Program Members
As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing […]
DoubleVerify Partners with Group Black to Optimize Brand Safety, Opening Nearly 15% More Inventory for Black-Owned Media Monetization
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Group Black, one of the largest collectives of Black-owned media and diverse creators. This collaboration is part of DV’s initiative to help underrepresented publishers maximize inventory value. In the first phase of the partnership, optimization […]
7 Pointers to make your Radio Ad a Tempting Treat
Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.
Advertising Infographics: How to become a super copywriter
In order to become a copywriter, you’ll need to earn a bachelor’s degree in English, communications, or marketing and gain relevant experience to develop your skills and writing portfolio. An MBA or master’s degree in marketing is encouraged to advance into a leadership role or increase your earning potential.