Best Digital OOH practices for law firms
Ever since the early 1970s, when the California Supreme Court ruled in favor of Jacoby and Meyers’ right to promote their business, advertising in the legal profession has become an accepted practice. The US Supreme Court’s extension of this right to all states in 1977 made the practice of self-promotion for lawyers a universal one. […]
Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt
At GumGum we have begun to see some macro and seasonal impacts on advertiser spending patterns on our platform with consumer electronics, political, retail and travel ad dollars picking up. On the side, nancial services, CPG and entertainment ad spend are under pressure. Tough times call for smart measures – which is why advertisers in […]
Simpleview & ASM Global Partnership To Provide A Cutting-Edge Network Of Websites To A Portfolio Of Venues
Simpleview and ASM Global are pleased to announce a partnership created to provide a unified network of websites and technology solutions for the ASM Global portfolio of venues. The partnership was strategically designed to develop cohesive branding powered by a best-in-class technology stack and ticketing integrations that promote visitors and drive web conversions for arenas, stadiums, convention and […]
Proving the power of podcast ads through vital consumer data
In recent years, podcasts have emerged as one of the most popular and engaging digital mediums in the US, with an ever-expanding audience and a plethora of topics to cater to various interests. In this report, we’ll delve into the growth and popularity of podcasts in the US, how consumers think.
Plan now for a brighter personalisation future
That means that even though our 2023 Digital Trends report is a phenomenal planning tool, planning and strategising only take you so far without action. The time has come to start taking insights from those trends and turning them into the experiences and interactions your customers expect at every turn. In this guide, the second […]
A Global Threat to Enterprises: the Impact of AD Attacks
Whether or not you’ve heard of Active Directory (AD) in your role as CEO, CFO, CMO, or any other non-IT management position, you are using it every day, every hour, every minute. When you log in to your device, open your emails, access an application, or share a file, you are relying on Active Directory. […]