Veritonic and Acast Partner to Highlight What Success Sounds Like Around the World for Podcast Ads Bought Programmatically
Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities – and divergence – of audio creative on podcast ads served programmatically. In addition to identifying these global overlaps and points of difference, the goal of the research […]
Account Based Display Advertising in an ABM World
Any account-based marketer worth their salt will recognize how important it is to get the planning and execution of an account-based marketing (ABM) program right. A key execution requirement for many ABM programs is account-based display advertising. This means delivering advertising assets to audiences in specific accounts, with custom messaging and offers informed by your […]
B2B Marketing Enters a New Era with AI, Personalization, and Data-Driven Strategies
The B2B marketing landscape is undergoing a major transformation as companies rapidly adopt advanced technologies, data intelligence, and hyper-personalized engagement strategies to stay competitive in 2026. Marketers are increasingly moving away from traditional mass outreach methods and focusing on precision targeting through account-based marketing (ABM), intent data, and AI-powered automation tools that enable deeper understanding […]
IAB Europe’s Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry
IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem in navigating the ever-evolving landscape of sustainability and responsible business practices.
The Future of Marketing in 2026: Trends, AI & Customer Engagement
Join our upcoming webinar, “The Future of Marketing in 2026: Trends, AI & Customer Engagement,” where industry experts will uncover how modern marketing is evolving in an AI-driven world. This session will explore key trends such as data-driven decision-making, hyper-personalization, and the growing role of automation in campaign strategies. Attendees will gain actionable insights on […]
The Future of Marketing in 2026: Personalization, AI, and Trust-Driven Strategies
Marketing in 2026 is no longer just about reaching audiences—it’s about understanding them deeply, engaging them meaningfully, and building long-term trust. As digital ecosystems evolve rapidly, businesses are shifting from traditional, broad-based strategies to highly personalized, data-driven, and experience-focused marketing models. The rise of artificial intelligence, changing consumer expectations, and stricter data privacy regulations are […]