MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

In 2026, one of the most transformative trends driving sales and marketing growth is the emergence of “agentic customers”—AI-powered digital assistants that make purchasing decisions on behalf of consumers. This shift is rapidly changing how businesses approach customer acquisition, engagement, and conversion. According to recent industry insights, a significant percentage of consumers are already using […]

In today’s rapidly evolving business landscape, sales and marketing are undergoing a transformative shift driven by advanced technologies, changing consumer behavior, and stricter data privacy regulations. Companies are increasingly leveraging AI-powered platforms such as Salesforce and HubSpot to create hyper-personalized customer journeys, enabling real-time engagement and predictive lead scoring that significantly boosts conversion rates. The […]

Executive leaders across all industries continue to face the most disruptive market conditions in decades. Increased competition has only accelerated; large rivals continue to compete by aggressively buying market share, new entrants are more nimble and substitute products seem to pop up almost at every turn. These competitive forces particularly apply to the telecommunications industry. […]

Google’s responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations.

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic.

This ALPHA KONNECT report is an overview of the current connected TV landscape in Canada. The report uses Canadian and North American data such as user reach in Canada, household penetration, and demographic data to help marketers and agencies better understand the impact of connected TV advertising. This report also serves as a guide that […]

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that’s led advertising to turn digital is ceaseless technological innovation, a phenomenon that’s unlikely to slow down.

There’s no point in being pretty if you’re not useful (some playboys might argue with me there), an infographic really needs to be both. It should be eye-catching and use content that makes people want to look at the whole thing. Some have so much information crowded into them that they’re not enjoyable. Design (which […]

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies.

In order to become a copywriter, you’ll need to earn a bachelor’s degree in English, communications, or marketing and gain relevant experience to develop your skills and writing portfolio. An MBA or master’s degree in marketing is encouraged to advance into a leadership role or increase your earning potential.

In a major development for the global martech industry, HubSpot has unveiled a new wave of AI-powered marketing automation innovations in 2026, signaling a shift from traditional workflow automation to intelligent, predictive, and autonomous marketing systems. At its recent Spring Spotlight event, HubSpot introduced Answer Engine Optimization (AEO), expanded AI agents, and over 100 product […]

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails

Kaleyra, Inc, a rapidly growing omnichannel business communications platform, announced that the WhatsApp Business Platform is now part of its omnichannel offering in the United States. Kaleyra has been a Solution Provider for the WhatsApp Business Platform since 2019, with successful implementations across sectors ranging from fintech to retail in India and Europe. Kaleyra will now enable US-based businesses to […]

DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS , a global leader in AI-powered digital campaign optimization. The acquisition of Scibids is a cash and stock transaction valued at $125 million, with additional potential consideration based on certain […]

In today’s fast-paced digital ecosystem, businesses are constantly searching for ways to connect with their audience in a personalized, timely, and efficient manner. Email marketing automation has emerged as one of the most powerful tools to achieve this. It allows companies to deliver the right message to the right person at the right time—without manual […]

Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities – and divergence – of audio creative on podcast ads served programmatically. In addition to identifying these global overlaps and points of difference, the goal of the research […]

Any account-based marketer worth their salt will recognize how important it is to get the planning and execution of an account-based marketing (ABM) program right. A key execution requirement for many ABM programs is account-based display advertising. This means delivering advertising assets to audiences in specific accounts, with custom messaging and offers informed by your […]

The B2B marketing landscape is undergoing a major transformation as companies rapidly adopt advanced technologies, data intelligence, and hyper-personalized engagement strategies to stay competitive in 2026. Marketers are increasingly moving away from traditional mass outreach methods and focusing on precision targeting through account-based marketing (ABM), intent data, and AI-powered automation tools that enable deeper understanding […]

IAB Europe has released an initial ‘Guide to Improving Sustainable Business Decision-Making’ to assist businesses in the digital advertising ecosystem in navigating the ever-evolving landscape of sustainability and responsible business practices.

Join our upcoming webinar, “The Future of Marketing in 2026: Trends, AI & Customer Engagement,” where industry experts will uncover how modern marketing is evolving in an AI-driven world. This session will explore key trends such as data-driven decision-making, hyper-personalization, and the growing role of automation in campaign strategies. Attendees will gain actionable insights on […]

Marketing in 2026 is no longer just about reaching audiences—it’s about understanding them deeply, engaging them meaningfully, and building long-term trust. As digital ecosystems evolve rapidly, businesses are shifting from traditional, broad-based strategies to highly personalized, data-driven, and experience-focused marketing models. The rise of artificial intelligence, changing consumer expectations, and stricter data privacy regulations are […]

There has been a long-held perspective that the gaming audience is limited in reach, and only made up of young men playing console games. With the rise of mobile and portable gaming, new consoles with higher quality graphics, online and social platforms where gamers can come together to play and create, and an added boost […]

Modern marketing strategies are undergoing a rapid transformation in 2026, driven largely by the explosive adoption of artificial intelligence, data-driven personalization, and a renewed focus on authentic customer engagement. Recent industry reports indicate that AI-powered advertising alone is expected to grow by over 60% this year, as brands increasingly rely on automated platforms to manage […]

The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming.

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

For marketers, agencies and even CFOs, the answer to the first question is very likely “No.” The answer to the next two questions should, of course, be an emphatic “Yes.”

We know it can be daunting to take on yet another advertising channel, especially if you’re not familiar with performance television (or even if you are). Here’s some good news, though: many advertisers, maybe even in your industry, are currently succeeding using CTV. So rather than reinventing the wheel, you might as well borrow from […]

A KPMG study found that 86% of consumers are concerned about data privacy and 78% about the amount of personal data collected. Industry players are re-envisioning their future strategies and how they will need to adapt to the impending demise of third-party cookies. Contextual targeting has resurged to ensure campaign reach and effectiveness, Let us […]