3 ways marketing automation drives cross-functional alignment
consistency Marketing automation platforms are often the place where brand consistency is enforced. Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. These kinds of tools allow more team members to collaborate while keeping important brand safety and privacy compliance issues centralized. “[Tools […]
Email Marketing in the Age of GDPR: How to Stay Compliant
In the era of strict data privacy regulations like the General Data Protection Regulation (GDPR), email marketing has had to evolve. Businesses must now ensure they collect and use customer data responsibly, with explicit consent from individuals, before sending them marketing emails. This has shifted the focus toward building high-quality email lists based on genuine […]
The Power of Data-Driven Marketing
Data-driven marketing has become a game-changer for businesses looking to optimize their marketing efforts. By leveraging customer data, companies can create hyper-targeted campaigns that speak directly to their audience’s preferences and behaviors. This not only improves marketing efficiency but also increases the return on investment (ROI). The ability to track every click, view, and conversion […]
The Power of Content Marketing
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Unlike traditional advertising, content marketing provides information that educates, entertains, or inspires, helping to build trust and authority with potential customers. The key to successful content marketing lies in understanding your […]
The UK Contact Center Decision Makers Guide
Contact centre industry expert ContactBabel recently released some alarming figures: This guide takes a detailed look at the main contact centre pain points and issues that affect the industry UK wide, covering topic such as contact centre quality and performance, efficiency and agent optimisation. Findings are reported by vertical market and contact centre size, so you can […]
The Importance of a Marketing Website for Business Success
In today’s digital age, a strong online presence is not just an option for businesses; it’s a necessity. A marketing website serves as the cornerstone of your digital strategy, acting as the primary platform where potential customers learn about your products, services, and brand. It’s where they form their first impressions and make critical decisions. […]
