MarTechDepot - Marketing Related News, Events, Companies, and Resources at One Place

In today’s competitive digital landscape, many marketers find themselves frustrated with the underwhelming performance of their paid social media campaigns. Investing significant sums without seeing satisfactory returns is a common challenge. To turn the tide, it’s crucial to adopt a more strategic and data-driven approach. Here’s how you can revamp your paid social efforts for […]

Humans have an innate desire to connect. It’s part of our DNA. Consider how the pandemic magnified our need to connect and how, in the absence of in-person connections, we leaned on technology to create new ways to connect digitally, whether it was through a video call, over social media, texts, or emails.  In this article, […]

In 2025, search advertising continues to be a cornerstone of digital marketing strategies worldwide. With billions of daily queries across platforms like Google, Bing, and voice assistants, brands are leveraging advanced targeting tools, AI-powered bidding strategies, and intent-based keyword analysis to reach consumers precisely when they are most likely to convert. The evolution of generative […]

The customer acquisition funnel is a strategic framework that outlines the journey a potential customer takes from discovering a brand to making a purchase. For marketing leaders, understanding this funnel is crucial to guiding prospects effectively through each stage—awareness, interest, consideration, intent, evaluation, and purchase. By aligning marketing efforts to these stages, businesses can craft […]

Aurora Mobile Limited, a leading provider of customer engagement and Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that its subsidiary EngageLab, a leading multi-channel engagement solution provider, has upgraded its Marketing Automation (MA) functions with AI-powered capabilities, further empowering businesses to achieve exceptional results. Revolutionizing Marketing with Key […]

Generative AI is revolutionizing the B2B marketing landscape, enabling marketers to create, personalize, and optimize content at scale. From enhancing lead generation to streamlining customer interactions, AI tools offer a powerful advantage in an increasingly competitive market. Here are three impactful ways B2B marketers can leverage generative AI to drive results: 1. Content Creation and […]