To Boldly Go Where Demand Is: Engaging B2B On Connected TV
August 17, 2023 | 02:00 PM ET | USA Join MNTN for a webinar, where we’ll take you through data-backed, first-party insights from ourselves (and our clients) that show why Connected TV is the demand gen machine every B2B marketer needs in their mix. We’ll dive into real-world examples on how CTV’s key features — […]
What Marketers Need to Know About the New (and Improved) Ad Ecosystem
Looking for the best way to stay nimble in today’s adtech industry? Understanding the landscape is the first step in optimizing your marketing strategies and using data effectively. In this webinar, Laura Perlman, SVP Marketing Planning, Product, and International at Viking Cruises, shares some tips on navigating the adtech space so you can confidently provide […]
Programmatic Advertising: Master the Essential Concepts and Tech Foundations
Despite algorithmic bias, ad fraud, and the moving target of privacy compliance, programmatic advertising is here to stay. Programmatic is efficient for advertisers and allows publishers to tap real-time demand to drive revenues. In this Meet the Analyst Webinar, our analyst Evelyn Mitchell explored how advertisers, publishers, and ad tech players operate in the programmatic […]
Digiday Publishing Summit 23
September 18-20, 2023 | USA As the industry settles into a new rhythm, media companies are still facing challenges that have major implications in their day-to-day business practices as well as overarching strategies. Continuously working on their business models allows for a plethora of new opportunities: ways to rethink which editorial products will resonate with […]
NYC TV Week
September 11-14, 2023 | USA The leading event for professionals in the business of television returns to the heart of NYC this September. The place where the TV industry comes together to learn more about the biggest issues, trends and changes on the horizon. Three tracks curated by the editorial teams behind Next TV, Broadcasting […]
Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads
With an estimated 3.2 billion video gamers worldwide 1 , a figure that continues to grow year-on-year, gaming has evolved into an important scalable opportunity for advertisers to reach a huge audience of engaged viewers. Casual games — games that do not require significant time or expense to enjoy, such as Candy Crush Saga, Angry […]