DoubleVerify Extends Leadership In Independent AI Powered Campaign Optimization Solutions With Agreement To Acquire Scibids
DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS , a global leader in AI-powered digital campaign optimization. The acquisition of Scibids is a cash and stock transaction valued at $125 million, with additional potential consideration based on certain […]
Causal IQ And Quorum Partner To Optimize Consumer Travel Profiles With Real-Time Location Data
Causal IQ, a leading programmatic solutions provider, announced a strategic partnership with Quorum, the leading provider of real-time location data in digital media. The alliance is designed to enhance Causal IQ’s travel profiles by complementing the offering with always-on, real-time location data. This new capability will significantly enhance targeting, optimization, attribution, and analytics for travel […]
Finding Success with In-Game Advertising
There has been a long-held perspective that the gaming audience is limited in reach, and only made up of young men playing console games. With the rise of mobile and portable gaming, new consoles with higher quality graphics, online and social platforms where gamers can come together to play and create, and an added boost […]
Simpleview & ASM Global Partnership To Provide A Cutting-Edge Network Of Websites To A Portfolio Of Venues
Simpleview and ASM Global are pleased to announce a partnership created to provide a unified network of websites and technology solutions for the ASM Global portfolio of venues. The partnership was strategically designed to develop cohesive branding powered by a best-in-class technology stack and ticketing integrations that promote visitors and drive web conversions for arenas, stadiums, convention and […]
Customer Segmentation Strategies: How To Improve Conversions Efficiently
Customer segmentation is a powerful marketing method for any business today. If big sharks like Coca-Cola and Pepsi can profit from it, then why not others, irrespective of the company size! Marketing is like Cinderella’s shoe, it doesn’t fit everyone. Instead, businesses have to categorize the ideal audience into compartments known as customer segmentation to […]
Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt
At GumGum we have begun to see some macro and seasonal impacts on advertiser spending patterns on our platform with consumer electronics, political, retail and travel ad dollars picking up. On the side, nancial services, CPG and entertainment ad spend are under pressure. Tough times call for smart measures – which is why advertisers in […]