Why the Enduring Appeal of Super Bowl Advertising?
Super Bowl ad campaigns have created both “buzz” and a little “word of mouth” for advertising brands in the past few years, however, the changes in actual purchase consideration by the consumers were largely negligible. So, then, why are they still such a big deal?
AUDIENCEX Expands Access to AI-Powered Advertising Solutions for the Midmarket
AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce the continuing expansion of its cutting-edge AI solution, AXi. With this expansion, the Company’s customers will be able to utilize AI-powered predictive analytics to maximize return on advertising spend, without the need to invest considerable […]
5 Facebook Advertising Tactics
NMPi has been driving performance through social advertising for the past five years. During this time, digital marketing has grown and changed; Facebook has adapted to these changes by implementing initiatives that improve and refine their targeting. It has truly grown from a platform that drives page views and likes to an advertising solution that […]
Customer Centricity in the Telecommunications Industry
Executive leaders across all industries continue to face the most disruptive market conditions in decades. Increased competition has only accelerated; large rivals continue to compete by aggressively buying market share, new entrants are more nimble and substitute products seem to pop up almost at every turn. These competitive forces particularly apply to the telecommunications industry. […]
Stop Struggling, Start Converting: Uncover the Top 6 Reasons You Can’t Generate Leads
August 11, 2023 | 09:00 AM PST | USA In this concise, high-impact session, we’ll unpack the common obstacles getting in the way of your lead generation, including inefficient targeting, ineffective channel usage, and inconsistent follow-up strategies. More importantly, we’ll arm you with actionable strategies to overcome these roadblocks. Discover how to craft compelling CTAs, […]
Snap Inc. Partners with InMarket to Measure the Real-World Impact of Advertising Campaigns
InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., creator of Snapchat. This preferred partnership promises to enhance the way Snapchat advertisers can optimize their campaigns inflight and measure the offline impact of their advertising by utilizing the power of InMarket’s Lift Conversion Index (LCI). By […]