Create a content cadence that works for you – and your customers
It seems like just yesterday we published our annual Digital Trends report, diving into the opportunities of the new year. But now, as we continue moving into 2023, it’s time to stop reading about trends and start putting them to the test. This short guide is the first in our new series, designed to help […]
DoubleVerify Extends Leadership In Independent AI Powered Campaign Optimization Solutions With Agreement To Acquire Scibids
DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced that it has entered into an agreement to acquire Scibids Technology SAS , a global leader in AI-powered digital campaign optimization. The acquisition of Scibids is a cash and stock transaction valued at $125 million, with additional potential consideration based on certain […]
Causal IQ And Quorum Partner To Optimize Consumer Travel Profiles With Real-Time Location Data
Causal IQ, a leading programmatic solutions provider, announced a strategic partnership with Quorum, the leading provider of real-time location data in digital media. The alliance is designed to enhance Causal IQ’s travel profiles by complementing the offering with always-on, real-time location data. This new capability will significantly enhance targeting, optimization, attribution, and analytics for travel […]
Finding Success with In-Game Advertising
There has been a long-held perspective that the gaming audience is limited in reach, and only made up of young men playing console games. With the rise of mobile and portable gaming, new consoles with higher quality graphics, online and social platforms where gamers can come together to play and create, and an added boost […]
Simpleview & ASM Global Partnership To Provide A Cutting-Edge Network Of Websites To A Portfolio Of Venues
Simpleview and ASM Global are pleased to announce a partnership created to provide a unified network of websites and technology solutions for the ASM Global portfolio of venues. The partnership was strategically designed to develop cohesive branding powered by a best-in-class technology stack and ticketing integrations that promote visitors and drive web conversions for arenas, stadiums, convention and […]
Customer Segmentation Strategies: How To Improve Conversions Efficiently
Customer segmentation is a powerful marketing method for any business today. If big sharks like Coca-Cola and Pepsi can profit from it, then why not others, irrespective of the company size! Marketing is like Cinderella’s shoe, it doesn’t fit everyone. Instead, businesses have to categorize the ideal audience into compartments known as customer segmentation to […]