DoubleVerify Partners with Group Black to Optimize Brand Safety, Opening Nearly 15% More Inventory for Black-Owned Media Monetization
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Group Black, one of the largest collectives of Black-owned media and diverse creators. This collaboration is part of DV’s initiative to help underrepresented publishers maximize inventory value. In the first phase of the partnership, optimization […]
7 Pointers to make your Radio Ad a Tempting Treat
Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.
Advertising Infographics: How to become a super copywriter
In order to become a copywriter, you’ll need to earn a bachelor’s degree in English, communications, or marketing and gain relevant experience to develop your skills and writing portfolio. An MBA or master’s degree in marketing is encouraged to advance into a leadership role or increase your earning potential.
Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar
Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies.
Four Best-Practices for Responsive Search Ads
Google’s responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations.
LinkedIn Provides an Overview of Effective Ad Targeting
LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic.