Customer Centricity in the Telecommunications Industry
Executive leaders across all industries continue to face the most disruptive market conditions in decades. Increased competition has only accelerated; large rivals continue to compete by aggressively buying market share, new entrants are more nimble and substitute products seem to pop up almost at every turn. These competitive forces particularly apply to the telecommunications industry. […]
Stop Struggling, Start Converting: Uncover the Top 6 Reasons You Can’t Generate Leads
August 11, 2023 | 09:00 AM PST | USA In this concise, high-impact session, we’ll unpack the common obstacles getting in the way of your lead generation, including inefficient targeting, ineffective channel usage, and inconsistent follow-up strategies. More importantly, we’ll arm you with actionable strategies to overcome these roadblocks. Discover how to craft compelling CTAs, […]
Snap Inc. Partners with InMarket to Measure the Real-World Impact of Advertising Campaigns
InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., creator of Snapchat. This preferred partnership promises to enhance the way Snapchat advertisers can optimize their campaigns inflight and measure the offline impact of their advertising by utilizing the power of InMarket’s Lift Conversion Index (LCI). By […]
To Boldly Go Where Demand Is: Engaging B2B On Connected TV
August 17, 2023 | 02:00 PM ET | USA Join MNTN for a webinar, where we’ll take you through data-backed, first-party insights from ourselves (and our clients) that show why Connected TV is the demand gen machine every B2B marketer needs in their mix. We’ll dive into real-world examples on how CTV’s key features — […]
What Marketers Need to Know About the New (and Improved) Ad Ecosystem
Looking for the best way to stay nimble in today’s adtech industry? Understanding the landscape is the first step in optimizing your marketing strategies and using data effectively. In this webinar, Laura Perlman, SVP Marketing Planning, Product, and International at Viking Cruises, shares some tips on navigating the adtech space so you can confidently provide […]
Programmatic Advertising: Master the Essential Concepts and Tech Foundations
Despite algorithmic bias, ad fraud, and the moving target of privacy compliance, programmatic advertising is here to stay. Programmatic is efficient for advertisers and allows publishers to tap real-time demand to drive revenues. In this Meet the Analyst Webinar, our analyst Evelyn Mitchell explored how advertisers, publishers, and ad tech players operate in the programmatic […]