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The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming.

There’s no point in being pretty if you’re not useful (some playboys might argue with me there), an infographic really needs to be both. It should be eye-catching and use content that makes people want to look at the whole thing. Some have so much information crowded into them that they’re not enjoyable. Design (which […]

Brand advertisers, advertising and marketing agencies, and advertising technology companies are rapidly adapting to a changing digital media landscape. Consumers are taking steps to remove advertising and tracking from their online experiences, and viewing habits differ greatly among consumers based on their demographic and psychographic profiles. The media industry is also facing increased regulatory and […]

With increased market noise and competition for your audience’s attention, making sure your brand stays on top of your buyer’s minds can be challenging. However, research¹ shows that well-thought-out brand advertising campaigns impact IT buyers’ decisions across every stage of the funnel. In this infographic, we look at how you can track performance of your […]

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers.