Valuedynamx Announces New Pay with Points Solution to Help Brands More Effectively and Frequently Engage Loyalty Program Members
As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing […]
DoubleVerify Partners with Group Black to Optimize Brand Safety, Opening Nearly 15% More Inventory for Black-Owned Media Monetization
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Group Black, one of the largest collectives of Black-owned media and diverse creators. This collaboration is part of DV’s initiative to help underrepresented publishers maximize inventory value. In the first phase of the partnership, optimization […]
7 Pointers to make your Radio Ad a Tempting Treat
Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.
Advertising Infographics: How to become a super copywriter
In order to become a copywriter, you’ll need to earn a bachelor’s degree in English, communications, or marketing and gain relevant experience to develop your skills and writing portfolio. An MBA or master’s degree in marketing is encouraged to advance into a leadership role or increase your earning potential.
Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar
Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies.
Four Best-Practices for Responsive Search Ads
Google’s responsive search ads enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations.