Programmatic Advertising: Master the Essential Concepts and Tech Foundations
Despite algorithmic bias, ad fraud, and the moving target of privacy compliance, programmatic advertising is here to stay. Programmatic is efficient for advertisers and allows publishers to tap real-time demand to drive revenues. In this Meet the Analyst Webinar, our analyst Evelyn Mitchell explored how advertisers, publishers, and ad tech players operate in the programmatic […]
Digiday Publishing Summit 23
September 18-20, 2023 | USA As the industry settles into a new rhythm, media companies are still facing challenges that have major implications in their day-to-day business practices as well as overarching strategies. Continuously working on their business models allows for a plethora of new opportunities: ways to rethink which editorial products will resonate with […]
NYC TV Week
September 11-14, 2023 | USA The leading event for professionals in the business of television returns to the heart of NYC this September. The place where the TV industry comes together to learn more about the biggest issues, trends and changes on the horizon. Three tracks curated by the editorial teams behind Next TV, Broadcasting […]
Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads
With an estimated 3.2 billion video gamers worldwide 1 , a figure that continues to grow year-on-year, gaming has evolved into an important scalable opportunity for advertisers to reach a huge audience of engaged viewers. Casual games — games that do not require significant time or expense to enjoy, such as Candy Crush Saga, Angry […]
Third-party data and programmatic: The essential combination for growing brands
Over the past several years—in particular in reaction to the frenzy over Google’s pending cookie deprecation—there has arisen the notion that third-party data is going away. All talk is of alternatives, like first-, second- and even “zero”-party data, gleaned from reputable, personalized, addressable and indisputably “better” prospect sources. Supposedly, these allow a brand to round […]
Best Digital OOH practices for law firms
Ever since the early 1970s, when the California Supreme Court ruled in favor of Jacoby and Meyers’ right to promote their business, advertising in the legal profession has become an accepted practice. The US Supreme Court’s extension of this right to all states in 1977 made the practice of self-promotion for lawyers a universal one. […]