The rise of digital audio advertising
Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that […]
The In-App Advertising Playbook
The in-app environment provides an opportunity to reach relevant audiences. As the cookie crumbles and privacy laws evolve, users must opt in to app tracking. Apple offer an alternative framework, SKAdNetwork, to help marketers measure campaign success, while publisher-managed first-party data offers advanced targeting capabilities. These changes also help pave the way to reach audiences […]
Out Of Home Trend Report 2022/2023
This option allows brands to advertise flexibly and with total control. They are behind the steering wheel, enabling them to view, analyse and adjust the OOH campaign in realtime. The combination of various triggers (e.g. weather, temperature, sales data, …) and dynamic content (e.g. the current temperature, a good morning or good evening on the […]
In Africa, Entravision and Match Media Group collaborate.
Entravision (NYSE: EVC), a market leader in advertising solutions, media, and technology, declared today that its African-based digital business unit has been selected by Match Media Group, the company that manages advertising for brands like Tinder, OkCupid, and Match, as its exclusive sales partner in Africa.Every single person in the globe can find meaningful connections […]
Global Ad Spend Forecasts
Across the world, Consumer Price Index inflation, fuelled by supply chain bottlenecks, is ramping up effects of the COVID-19 pandemic, labour shortage, and consequences of armed conflicts on energy and food prices. According to the Organisation for Economic Co-operation and Development, inflation rose by 8.8% YOY in March 2022 and energy price inflation alone is […]
ESG Passwordless in the Enterprise
76% of organizations experienced multiple account or credential compromises over the past 12 months, according to ESG’s 2023 research about the state of passwordless authentication in enterprise organizations. Recent prominent MFA-based breaches and friction in the end-user experience have reached the ears of IT and cybersecurity leadership. Now, IT security professionals are looking to address […]