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AdSense is an ad network that allows publishers to automatically sell their inventory to advertisers. Launched in 2003, it is one of the most popular online advertisement networks for bloggers and webmasters looking to monetize their websites……….

Digital advertising has much to contend with from consumers’ dwindling attention spans to ad blockers. However, there’s one medium that has survived, no matter what the media industry has thrown at it. What’s that medium you ask? It could only be print.

Skai, an omnichannel platform for performance marketing, published its Q2 2023 Digital Marketing Quarterly Trends Report, an in-depth analysis of the digital marketing trends that defined the second quarter of this year, along with an interactive infographic detailing key analysis. While the pattern of more ads at lower prices mostly continued to affect year-over-year (YoY) […]

Once a search for a keyword is triggered, all eligible advertisers enter a pool to compete against each another. Google then evaluates the quality of each Ad by using a statistical model which analyzes the relevance of the Ad, the experience of the page users will land on and the expected click through rate

Super Bowl ad campaigns have created both “buzz” and a little “word of mouth” for advertising brands in the past few years, however, the changes in actual purchase consideration by the consumers were largely negligible. So, then, why are they still such a big deal?

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce the continuing expansion of its cutting-edge AI solution, AXi. With this expansion, the Company’s customers will be able to utilize AI-powered predictive analytics to maximize return on advertising spend, without the need to invest considerable […]