In a new report, Wurl and AppLovin enable streamers and publishers to transform CTV into a performance marketing channel.
A new paper, How to Turn CTV into a Performance Marketing Channel for Growth, was just launched by Wurl, the industry leader in data-driven solutions for CTV. The report was created in collaboration with prominent marketing platform AppLovin (NASDAQ: APP). The report emphasizes the major role CTV advertising plays in reaching new audiences and generating […]
Native Advertising in Context
THE INTERNET looks better today than ever before. Parallel with the rise in design standards, users and publishers have also come to recognize the vital importance of user experience. Traditionally, online advertising has compromised both. When publishers invest in native advertising, however, users are more engaged and everything on screen remains beautiful and relevant.
Global Online Advertising Spending Statistics
The online advertising market is experiencing continuous, significant growth each year. More and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods.
New Streaming TV Subscriber & Viewership Audiences for Advertisers are Available from Alliant
Alliant, the leading transaction-driven audience company, today announced the launch of a brand-new set of industry-leading audiences covering TV subscriber and viewership categories, paving the way for advertisers to deliver targeted advertising based on consumers’ streaming habits. The launch includes more than 250 audiences modeled from subscription and viewership data in combination with real transactional, […]
Privacy and social networks
Over the last three years, data privacy has gained in global importance. After the initial massive use of social networks with little attention paid to the lack of control surrounding access to and the disclosure of information, users are now increasingly demanding that their data be protected.
Living and Learning with New Media: Summary of Findings from the Digital Youth Project
Social network sites, online games, video-sharing sites, and gadgets such as iPods and mobile phones are now fixtures of youth culture. They have so permeated young lives that it is hard to believe that less than a decade ago these technologies barely existed. Today’s youth may be coming of age and struggling for autonomy and […]