Three Ways That Personas Take Your Marketing to the Next Level
Given the prevalence of marketing and advertising in the everyday lives of consumers, personalization is more important than ever. Consumers have become so numb to “one for all” messaging platforms that when a brand stands out by offering custom content, consumers take note.
SOCIAL MEDIA MONITORING & ANALYTICS FOR CFOS
In an age of constantly-evolving social networks, organizations look to social media monitoring (SMM) not only to understand perceptions of their brand presence across the digital landscape, but also increasingly, as a way to make informed strategic decisions.
Transitioning to the Future of Work and the Workplace
Digital technology is having a profound effect on the 21st century organization. It is fundamentally changing the way we work, the way we manage, where we work, how we organize, the products we use, and how we communicate. Deloitte’s own Global Human Capital Trends reports in 2014, 2015, and 20161 explore many fundamental changes that […]
Ad Net Zero and InMobi Form a Global Partnership to Strengthen Their Commitment to Sustainable Advertising Practices
With the goal of accelerating the decarbonization of the advertising sector, Ad Net Zero is a climate action program. InMobi is a major provider of content, monetization, and marketing technologies that support businesses in driving growth. This partnership demonstrates InMobi’s unwavering dedication to sustainability and supports Ad Net Zero’s vision to transform the advertising industry through decarbonization efforts spanning ad production, distribution, and publication.
Why we love programmatic audio advertising
Why is programmed audio so beloved? Digital audio is one of the greatest media to reach your audience, with 64% of Americans listening to it. In fact, firms can reap a 6x return on their audio advertising spend. Maybe because radio advertisements cause memory encoding to occur at a higher
Complete guide to facebook advertising
Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook […]