AI AND THE FUTURE OF TELEVISION ADVERTISING
The television and TV advertising industries are being radically reshaped by digitization and the emergence of video streaming technologies. A growing number of consumers are shifting to online streaming services while TV broadcasters and TV companies are switching to digital technologies.
Account Based Display Advertising in an ABM World
Any account based marketer worth their salt will recognize how important it is to get the planning and execution of an account based marketing (ABM) program right. A key execution requirement for many ABM programs is account-based display advertising. This means delivering advertising assets to audiences in specific accounts, with custom messaging and offers informed […]
Get Ready for CTV’s Ad-Supported Transformation: Everything Marketers Need to Know
The streaming world is preparing for a makeover in the new year. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark. So how exactly can advertisers prepare for this […]
Advertising Week New York 2023
October 16-19, 2023 | USA Advertising Week New York is back for its 19th edition this October 16-19, bringing together the brightest minds in marketing, advertising, media and tech. With an immersive and interactive program, attendees can expect to learn from industry leaders, discover new trends and network with professionals from around the world — […]
ASSEMBLY, A STAGWELL (STGW) AGENCY, LAUNCHES RETAIL MEDIA DIVISION IN EUROPE
Global media agency Assembly announces the launch of its European Retail Media Division to meet booming retail media demand in the region. The launch comes with expanded products and capabilities to deliver end-to-end connected commerce solutions that help retail and direct-to-consumer (DTC) brands scale, automate and improve margins at all stages of the consumer journey. […]
Loop Media Announces Strategic Alignment With Microsoft Advertising
Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of […]