Unlocking the promise of streaming media
Over-the-top television and streaming audio offer consumers a rich array of on-demand content options like never before, and the list of platforms and the programs that serve up those options are increasing all the time. The rise of streaming media brands like Netflix, Disney+, Apple TV, Spotify, SiriusXM and many more has transformed the content […]
Runaway The Label Partners with Adcore to Manage CAD $1.75M–$2.5M Annual Advertising Budget
Adcore Inc. (the “Company” or “Adcore”) (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way, is pleased to announce it has entered into an agreement to provide digital advertising technology and services for one of Australia’s top online apparel retailers, Runaway The Label. Under the […]
How Brand Safety is Affecting Consumer Perception in Today’s World?
With the growing marketing trends, businesses are now becoming more conscious about brand image and safety. They know that consumers are becoming more aware of the environment and this is the reason they now look for brands that keep the safety of the environment first.
Food52 and Chicory Form Strategic Partnership To Drive Revenue and Enhance User Experience on Food52 Site
Food52, a leading innovator in the food, cooking, and home space, and Chicory, the leading contextual commerce advertising platform, today announced their strategic partnership aimed at enhancing the site’s revenue generation capabilities and elevating the shopping experience for Food52’s recipe enthusiasts. Chicory’s contextual advertising and shoppable technology solutions seamlessly integrate with digital recipe content, empowering […]
The Multiplier Effect of Integrating Search & Social Advertising
Search and social have become the two most utilized channels in the digital marketing industry, and for good reason. The two channels offer massive, highly engaged global audiences that can be used to drive demand generation and demand fulfillment for marketers across verticals. However, when the buyer’s path to conversion is considered, it becomes evident […]
Direct Digital Holdings Partners with FreeWheel’s Beeswax to Simplify and Expand Access to Multicultural and General Market CTV Ad Inventory
Today, Direct Digital Holdings, Inc. a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”), Huddled Masses LLC (“Huddled Masses”) and Orange142, LLC (“Orange142”), announced that it has partnered with Beeswax, a FreeWheel-owned programmatic buying platform. The ad tech group, which is the ninth Black-owned company on the NASDAQ […]