New Streaming TV Subscriber & Viewership Audiences for Advertisers are Available from Alliant
Alliant, the leading transaction-driven audience company, today announced the launch of a brand-new set of industry-leading audiences covering TV subscriber and viewership categories, paving the way for advertisers to deliver targeted advertising based on consumers’ streaming habits. The launch includes more than 250 audiences modeled from subscription and viewership data in combination with real transactional, […]
Privacy and social networks
Over the last three years, data privacy has gained in global importance. After the initial massive use of social networks with little attention paid to the lack of control surrounding access to and the disclosure of information, users are now increasingly demanding that their data be protected.
Living and Learning with New Media: Summary of Findings from the Digital Youth Project
Social network sites, online games, video-sharing sites, and gadgets such as iPods and mobile phones are now fixtures of youth culture. They have so permeated young lives that it is hard to believe that less than a decade ago these technologies barely existed. Today’s youth may be coming of age and struggling for autonomy and […]
Launched by DeepIntent, DeepIntent Copilot features AI-powered recommendations and insights to usher in a new generation of intelligent DSPs.
DeepIntent, a pioneer in linked artificial intelligence (AI) for healthcare advertising, has announced the release of DeepIntent Copilot, a revolutionary step toward more integrated and smarter healthcare advertising. Copilot is a new tool that works with marketers to provide actionable insights and recommendations that optimize marketing decisions and drive more relevant connections with patients and […]
Social Media: Business Benefits and Security, Governance and Assurance Perspectives
Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its inherent risks such as data […]
The Real Truth About Digital Advertising
A few years ago, many businesses grumbled about social media being “just a fad” that “had no place in the business world.” Look how that turned out. The businesses that accepted social media is here to stay and figured out how to leverage it are the biggest winners.