NexTech to Integrate IBM Watson’s Machine Learning Into AI For AR eCommerce Platform
Watson’s Machine Learning (ML) algorithms into its patent pending web enabled AR platform. With this integration NexTech is quickly building out a next generation, industry first, artificial intelligence (AI) based AR eCommerce solution. With AI the platform will now be able to offer scanning of the body, hands, and feet as well as facial features, to […]
Modern “Software Factory” for Embedded Systems
Our lives intersect daily with systems containing an average of 200 to 400 integrated circuits, whether in our smartphones, our elevators or our washing machines. Powerful processors and small microcontrollers alike are ubiquitous and punctuate the lives of today’s increasingly demanding consumers. The Fortune 100 consumer electronics companies immediately spring to mind, but there also […]
Affiliate Marketing: Scam or Legitimate Business Opportunity?
Affiliate marketing is often promoted as a way to make passive income online, with stories of people earning thousands of dollars from commissions. However, many also question whether affiliate marketing is a scam, given the rise of deceptive programs and unrealistic promises. So, is affiliate marketing a legitimate business model, or is it just another […]
Why B2B Marketers Should Prioritize Conversion Rate Optimization Over Traffic Growth
Why B2B Marketers Should Prioritize Conversion Rate Optimization Over Traffic Growth In the highly competitive world of B2B marketing, businesses often focus on driving more traffic to their websites, believing that higher visitor numbers will naturally lead to increased leads and sales. However, a more effective approach is to prioritize Conversion Rate Optimization (CRO)—the process […]
How MarTech Will Shape the Next Era of Customer Experience
In today’s digital landscape, Marketing Technology (MarTech) is revolutionizing customer experience (CX). With AI-driven insights, automation, and data analytics, businesses can now offer hyper-personalized experiences that were once unimaginable. 1. AI and Predictive Analytics for Personalization MarTech leverages AI to analyze customer data and predict behaviors, allowing brands to deliver tailored content and recommendations in […]
Top Sources of B2B Website Traffic
Organic Search: Organic search remains a significant source of traffic for B2B websites. This involves visitors finding your site through search engine results without paid ads. Focusing on SEO to rank higher for relevant keywords is essential. This includes creating high-quality, keyword-rich content and optimizing website structure and speed . Paid Advertising: Paid advertising, including […]