Ingredients of Excellence: 7 Elements of B2B Marketing Teams
Introduction: For the successful sale of product or services, marketing plays an important role, with one of the main marketing strategies being B2B marketing.B2B (Business-to-Business) as the name suggests, is marketing, is which business sells their product or service to other businesses.B2B marketing strategies are important for business-to-business organizations to foster successful and long-lasting relationships. […]
How To Check if a Backlink is Indexed
Backlinks are an essential aspect of building a good SEO ranking. Google and other search engines will rank you higher, placing you at or near the top of the results when somebody searches for a related topic. How do you know your backlink is indexed? How long does it take for backlinks to get indexed? […]
Emplifi Data Reveals 90% Surge in Social Ad Spend and Critical Gaps in Customer Support Ahead of Black Friday
Emplifi’s analysis shows that ad spend on Facebook and Instagram surged by 90% in the days leading up to Black Friday last year, with social ad impressions peaking during the same period. Click-through rates (CTR) for Black Friday ads held steady at 1.3% from 10 to six days before Black Friday but surged to 1.82% […]
Marketing Artificial intelligence Conference
Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. MAICON brings together top authors, entrepreneurs, AI researchers, and executives to share case studies, strategies, and technologies that make AI approachable and actionable for marketers.
Marketing strategies for customer retention and growth during a recession
With the economy on the brink of recession, now is the time for businesses to adjust their marketing strategies to focus more on retaining and growing existing customers. As companies are looking to manage their spending, a strategy that puts existing customers first is more effective at driving growth than relying on acquiring new business. […]
The Stay Creative Series: Time – Tracking
Well, this is typically the time when you make New Year’s Resolutions, and maybe one of those is timekeeping compliance. But rather than starting with the thinking behind all this, we’ll save that for last and instead dive right into some suggestions on how to get better participation. If you’re an employee vs. a principal […]