Rocket Fuel and Dish Bring Moment Scoring™ to Programmatic TV
It’s one thing to say you do Programmatic TV, it’s quite another to do it the right way, where you can truly take advantage of what Programmatic has to offer. Enter the combination of DISH’s sophisticated new programmatic impression-by-impression linear TV marketplace with Rocket Fuel’s Moment Scoring™ – together is the start of a new […]
Marketing, PR, branding and advertising work to build, maintain and support Infographic
In today’s fast-paced digital world, businesses are constantly looking for creative ways to engage their audience and convey complex information in a visually appealing manner. Infographics have emerged as a powerful tool for achieving these goals. However, creating effective infographics requires a combination of skills and strategies, including marketing, public relations (PR), branding, and advertising. […]
How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement
The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year.
To become the first adtech platform to provide a complete programmatic campaign emissions solution, OpenX teams up with Cedara.
One of the top omnichannel supply-side platforms in the world, OpenX Technologies, Inc., today announced a significant relationship with Cedara, the Carbon Intelligence Platform. By integrating with Cedara, OpenX becomes the first digital advertising firm to provide automated campaign emissions measurement, decreased campaign emissions, and a unique carbon offset portfolio solution for any leftover campaign […]
The New “MAPP” of Transparency
Marketers are becoming more cautious about where their cash is going as worries about ad fraud, viewability, and a lack of transparency continue to dominate the news. They now demand more access to their traffic quality analytics and information about the variables that affect how well their campaigns succeed. As a result, as programmatic marketing […]
Rocket Fuel and IBM Team up to Improve Marketing Precision
In a press release today, IBM described UBX, a new feature that speeds up the exchange of real-time customer data between Rocket Fuel and IBM products including IBM Marketing Cloud (formerly Silverpop) and IBM Campaign (previously Unica). Imagine a world where advertisers can instantaneously integrate IBM first-party data into their paid advertising channels and optimize […]