Performance marketers may now access streaming TV thanks to Marketing Architects.
TV advertising on streaming services is moving forward. Annika Streaming is a brand-new platform for CTV advertisers that was introduced this week by TV advertising agency Marketing Architects. Annika Streaming purchases CTV and streaming inventory more effectively than current marketplace offerings enable thanks to technology originally created for linear TV. As a result, performance brands […]
New PolarFire FPGA and SoC Solution Stacks from Microchip
Nine new FPGA and SoC solution stacks have been released by Microchip Technology, each of which has been specifically designed to satisfy demands in niche sectors like industrial edge, smart embedded vision, and edge communications. By providing solution stacks that take use of the power efficiency, security, and reliability of PolarFire FPGAs, Microchip intends to […]
How to meet the IoT security requirements of today and tomorrow
Governments around the world are creating Internet of Things (IoT) security legislation and regulations designed to keep users safe in an increasingly connected world. Connectivity is good and, in fact, great but bad things can happen to people with unprotected or poorly protected IoT devices.
IoT for Development: Use cases delivering impact
The GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing MNOs and organisations across the mobile ecosystem and adjacent industries, the GSMA delivers […]
Navigating the Age of Uncertainty: How to Future-Proof Your Marketing Strategy
The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming.
How to Navigate the Social Media Advertising Solar System
For example, 53% of marketers use YouTube in marketing efforts, and there are more 18-49-year-olds on YouTube mobile than any cable network in the US, the infographic states. But, before committing to it, you need to understand your own brand and your audience, the infographic suggests……………………..