A Roadmap to Digital Value in the Retail Industry

Digital disruption is happening in retail (something most retail executives acknowledge), yet less than one-quarter of retailers are actively doing anything about it. Disruption presents both a major threat and a big opportunity. Failing to adapt puts you at high risk of being displaced. “Disrupting yourself” and becoming a digital retailer opens up a world […]

Definitive Guide To Engaging Email Marketing

Buyers today are more empowered. Information is abundantly and overwhelmingly available, and buyers are using that easy access to tune out unwanted marketing messages while simultaneously seizing control of their buying processes. In this environment, old-fashioned “batch and blast” email will serve only to alienate buyers. With short attention spans and intelligent buying and browsing […]

TRANSPARENCY WITHIN MEDIA: THROUGH A GLASS DARKLY

Advertisers hire media agencies primarily because of their specialist ability to use data and research to select the most appropriate channels for the job in hand, and then to negotiate the best prices from those channels. The combination of these two skills ensure the best possible value for their clients’ budgets. True value is made […]

Mission Possible: Quality Content Marketing

Like anyone else, I can’t help but notice that the volume of content pollution seems to be increasing at breakneck speeds. We’ve watched as marketers have mobilized the corporate arsenal to produce heaps of content over the past five or so years, as organizations all across the globe—suddenly thrust into the content development business—have scrambled […]

Customer Centricity in the Telecommunications Industry

Executive leaders across all industries continue to face the most disruptive market conditions in decades. Increased competition has only accelerated; large rivals continue to compete by aggressively buying market share, new entrants are more nimble, and substitute products seem to pop up almost at every turn. These competitive forces particularly apply to the telecommunications industry. […]

Understanding In-App Advertising Fraud

Mobile apps are the growth driver of the digital realm. While consumers’ time spent with desktop and TV has decreased worldwide over the past five years, time spent with mobile has more than doubled.1 This huge and diverse audience of mobile users, combined with the precision targeting capabilities and engaging ad formats only available in […]

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy