SOCIAL MEDIA MARKETING AT THE LARGEST BRANDS IN THE WORLD
Social Media Marketing (SMM) is a new way for organizations to interact and converse with their customer communities online. As millions of people flock to the social web, more organizations are realizing the true potential of SMM as a way to engage with customers. SMM is all about conversations with customers while traditional marketing is […]
Pharmaceutical Marketing Targeting Consumers Connecting online what’s in store for patients.
Indeed, the agency executives Ad Age interviewed agreed that those silos of DTC ad specialists won’t work with the changing landscape. Most of the industry embraces the idea of broader health-care communications. “The role of agencies as mediator, negotiator, liaison and ultimately ambassador between pharmaceutical companies,third parties that have the trust, and academics and researchers […]
IT Infrastructure and the Race for Talent: How Insurers and MGAs Can Adapt in a Challenging Environment
The insurance industry is undergoing massive transformation, fueled by rapidly changing customer expectations, and accelerated technological innovation. And while many carriers and MGAs see the need to keep up with innovation and meet these changing expectations, information technology (IT) staff and resources have proved to be a challenge. This is to be expected as more […]
Securing critical infrastructure networks
Protecting critical infrastructure networks from cybersecurity threats requires a comprehensive consideration of all connected assets. While the traditional focus has been on Information Technology (IT) networks—those networks prioritized secure data collection, storage, communication and use—more focus needs to be placed on non-IT critical infrastructure and services. This requires an understanding of the basic threats and […]
Building the core foundations for Cloud at Scale™
The move to the cloud by organisations both large and small is inevitable. The pace of innovation enabled by cloud computing ensures that those who ignore or are slow to adopt it will quickly find themselves disrupted by competitors who can benefit from greater speed to market, business agility, scalability and cost-efficiency.
What is Infrastructure Management for Data Centers?
Data Center Infrastructure Management is referred to as DCIM. Data centers’ supporting infrastructure, including air conditioning and electrical systems, as well as IT equipment, are measured, monitored, and managed using DCIM software. Its goals are to assist managers in achieving optimal energy efficiency and preventing equipment issues that result in downtime. At Schneider Electric, we […]