How Social Media Has Changed The Ad Game
Where consumers go, advertisers will soon follow, and the world of social media is no different. Nearly every area of business has been disrupted by social media’s rise, but perhaps none has been impacted more than the advertising industry. Over the past several years, what began as a space for people to gather and connect […]
A merger agreement is signed by JCDecaux and JOJ Media House to combine their OOH operations in Slovakia.
Beginning its OOH operations in Slovakia in 1990, JCDecaux SE (Euronext Paris: DEC), the world’s largest outdoor advertising company, announced on December 14 that it had signed a merger agreement with Akzent Bigboard, the outdoor advertising division of JOJ Media House Group, the country’s top media group. The transaction’s conclusion is contingent upon customary regulatory […]
Connexa’s Collaboration with AdVenture Media Yields Record-Showing Return on Digital Advertising Expenditure
Today, Connexa Sports Technologies Inc. (Nasdaq:CNXA) reported that its long-term collaboration with the AdVenture Media Group is still producing previously unheard-of outcomes for digital advertising. Slinger Bag, Connexa’s operational company, produced about $2 million in sales with an average ROAS of 18.9X in the three months leading up to the end of November 2023, as […]
What are Google Ad Grants?
The Google Ad Grant program offers $10,000 worth of free advertising to nonprofits The following infographic, courtesy of Elevation, breaks down the basics of what the Google Ad Grant is, how to apply, and how to remain eligible after receiving the grant.
How to Promote Your Brand: SEO or PPC?
Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand. However, the two most common ways of getting visibility in the search engines are SEO and PPC. Most brands have fixed budgets for marketing and based on your marketing goals; you […]
Content Marketing
Content marketing is now a trendy marketing term. We are seeing a rise in specialized magazines and trainings (such as this one) on content marketing to help professionals create and handle content. Newspapers like Forbes, the Guardian or even the New York Times publish articles on the subject. There is even a Content Marketing Institute! […]