Find your Marketing Equilibrium With Tactics Both Classic And Contemporary
According to a recent survey, the amount B2B product marketers in the U.S. spend on digital marketing will increase by about 14% in the coming year, while traditional advertising spending will inch up only about 2%. However, these projections come at a time when many marketers are at a crossroads: one path leading to increased investments […]
Does your B2B leverage customer referrals?
Customer referrals are one of the most powerful endorsements a business can obtain. Personal endorsements generally carry more weight than other routine marketing channels. While a flashy ad may catch attention and even generate a sale, this sale is not necessarily going to convert to the buyer becoming a loyal customer. Especially if the customer […]
Decision-Making Dynamics Roles, Buying Teams, and the Tech Purchase Process
In today’s rapidly evolving tech landscape, the dynamics of decision-making within organizations have become increasingly complex. This webinar delves into the intricate roles that buying teams play, uncovering the strategies and interactions that influence major tech purchases. Gain valuable insights into how organizations evaluate technology vendors, prioritize needs, and navigate decision-making challenges in a collaborative […]
Demystifying Demand Generation in Marketing
Introduction In the current dynamic and competitive business environment, creating interest in products and services is essential for sustaining expansion and maintaining a competitive edge. However, for numerous marketers, the notion of generating demand may appear perplexing, characterized by intricacies and uncertainties. This comprehensive manual seeks to elucidate the concept of demand generation within the […]
Social Media Management Market Poised to Reach $51.8 Billion by 2027
The global social media management market is projected to surge from $17.5 billion in 2022 to $51.8 billion by 2027, demonstrating a remarkable compound annual growth rate (CAGR) of 24.2%. This rapid expansion highlights the increasing reliance on social media analytics for customer engagement and marketing strategies. Market leaders like IBM, Cisco, and Adobe are […]
Today’s Buyer Journey Doesn’t Work for the B2B Technology Sector
Explore “Why the buyer journey doesn’t work for B2B tech” report to uncover expert strategies for adapting to today’s complex B2B buying behaviors. This guide provides actionable insights, proven methods, and practical advice on how to navigate the evolving buyer journey, engage with multi-stakeholder groups, and stay relevant through every stage of the decision-making process. Key highlights […]