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The challenge for the tax department is to convince the IT department that including a third-party tax engine is the best solution, both from a tax and an IT perspective. For IT, there is a desire for a smooth and risk-free transition. Adding a new technology to the overall migration program may appear to be […]

Better customer experiences contribute to higher customer loyalty and increased sales. But what makes for an excellent shopping experience? 83% of retailers invest in recruiting and retention. 67% assume that the availability of goods matters more to customers than brand loyalty. 80% believe that e-commerce is very important in providing customers with convenient shopping experiences. […]

A 5% increase in customer retention means a more than 25% increase in profits. You keep customers coming back by providing seamless shopping experiences across all channels.

What comes to mind when you think of B2B social media? You certainly wouldn’t be alone if you thought of dull content, disengaged followers and a lack of social ROI. But that impression is best left in the past. As this infographic explores, B2B marketers today participate and succeed in social media marketing right alongside […]

A dream of every website owner: to wake up, open Google Analytics and see the graphs go up. A number of users, conversions, everything that translates into real-life benefits and makes having a website worth it. Unfortunately, many webmasters struggle with turning this dream into reality. They need user traffic, and they aren’t getting anywhere […]

In the world of marketing, there is no shortage of new technologies that can make something easier and better to do. A few years ago, email evolved significantly by adding marketing automation functionality, which repositioned email from spam and labor-intensive newsletters to an organized, systematic communication and business asset. Marketing automation software platforms can do […]