To boost the growth of connected TV advertising for its Spanish-language digital channels, Estrella Media uses FreeWheel.
Expanding its connected TV (CTV) advertising business, Estrella Media, the transformational Spanish-language media company servicing a multiplatform, varied Hispanic audience in the US, said today that it has joined with FreeWheel, a worldwide technology platform for the TV advertising market. With the help of the cooperation, both businesses will be able to promote and assist […]
With Integral Ad Science, Teads Expands Its Brand Suitability Capabilities
The worldwide media platform Teads has partnered with Integral Ad Science (IAS), a leader in digital media quality, to improve its contextual advertising offering and brand fit. Through the collaboration, Teads will incorporate IAS’s Context Control solution for avoidance, ensuring that marketers steer clear of information that is judged inappropriate for their brand. With Teads’ […]
All of Facebook’s Ad Targeting Options
If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective.
The History of Digital Content
Fast-forward to today and more than half of the world’s population, 4 billion people, is connected to the internet. Technology and digital data has seeped into nearly every aspects of our daily lives including finance, news and music.
Emissary Launches Innovative Sales Intelligence Platform, Emissary Knowledge, Giving Sales Leaders an Information Advantage.
With the introduction of Emissary Knowledge today, Emissary marked a significant advancement in the sales intelligence sector. Emissary’s firsthand insights are gathered directly from executives who worked inside target accounts, unlike typical intelligence systems that scrape publically available material from the Web. This allows Emissary to delve deeply into the facts of what, why, and […]
The Post-Cookie, Privacy-First Era is Powered by Inuvo’s IntentKey AI
Following Google’s announcement that it will begin to phase out third-party cookies in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence (AI)-powered marketing technology to agencies and brands, has declared its continued commitment to a cookieless future with its IntentKey AI, detailing the ways in which its technology can already […]