The TV advertising company Clypd is acquired by AT&T’s Xandr: source
The purchase amount was undisclosed; a Xandr spokesman declined to comment; and Clypd did not immediately respond to a request for comment. The deal will add linear TV ad inventory, or ad space, from clypd’s clients to Xandr Community, a product that pools advertising space. Clypd, which counts TV networks Discovery and CBS as partners, […]
Customized clothing companies are racing to develop and market virtual fitting technologies.
Considering that most Americans are under quarantine and that events have been postponed, it seems that the customs suit market would be severely impacted. Suit fits are still conducted simply online, according to a few of the founders. The co-founder of Alton Lane, a company that specializes in custom suits, Colin Hunter, stated that his […]
Be bold when you advertise since your customers will need you during these trying times.
The most frequent question I have received from brands in the last two weeks is, “Should we continue to invest in advertising during the coronavirus outbreak, when so many people are isolated?” Marketing Week’s own statistics show that many marketers are delaying their campaigns during this time. The truth is, none of us really knows […]
Strategies for Developing Facebook Advertising Campaigns with a Focus on Customers
Marketers are beginning to consider how to profit from the two-week long March Madness frenzy as we fill out NCAA brackets and office productivity comes to a complete halt. As brands are putting the finishing touches on their media plans, our platform’s YouTube advertising experts at TriVu Media thought it only fitting to look to […]
THE VISION OF A WORLD WELL-CURATED IN RTB
Openness. Visibility. Confirmation. The most popular words in the ad tech industry all center on one idea: a lack of trust. When real-time ad exchanges first started, marketers were so transformed by the remarkable reach, scale, and targeting capabilities of RTB platforms that they became less concerned about fuzzy metrics. But once the honeymoon period […]
Video Ads on LinkedIn: 4 Tips to Success
Editor’s Note: Enjoy this special encore post, which was one of readers’ favorites so far in 2021. It was originally published on March 18. There’s something special about video. Great video ads are agents of delight; they command the audience’s attention with sight, sound, and motion. And on LinkedIn, your brand can use video ads […]