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Healthcare and life sciences organizations improve patient experiences and outcomes by deepening their understanding of customers. This comes from building a 360-degree view using multiple sources of potential data about customers, health risks, and conditions. Even nontraditional sources, like social determinants of health, the weather bureau, and utility companies, contribute to a greater whole. However, […]

As we step into 2024, the landscape of B2B marketing continues to evolve at a rapid pace. With technological advancements and shifting consumer behaviors, businesses must adapt their strategies to stay ahead of the curve. One of the key trends shaping B2B marketing in 2024 is the increasing emphasis on personalization. Gone are the days […]

As we embark on a new year, marketers are gearing up to embrace the latest trends shaping the industry in 2024. From emerging technologies to shifting consumer behaviors, here are some of the top marketing trends to watch out for: In conclusion, 2024 promises to be an exciting year for marketers, filled with opportunities to […]

In the realm of B2B marketing, content syndication emerges as a potent strategy, extending reach, elevating brand awareness, and driving qualified leads. This approach involves distributing content—articles, blogs, videos—across various platforms beyond owned channels. By partnering with publishers, businesses tap into new audiences, bolstering their visibility and credibility. Content syndication not only amplifies brand presence […]

In the fast-paced world of business-to-business (B2B) marketing, success hinges on the ability to forge meaningful connections and deliver tailored solutions to the right audience. As companies navigate an increasingly competitive landscape, mastering the art of B2B marketing has become paramount for driving sustainable growth and maintaining a competitive edge. At its core, B2B marketing […]

Talkdesk, the enterprise contact center platform, announced significant platform enhancements and new products to drive the future of the customer experience. During his keynote address at Opentalk18, Tiago Paiva, CEO of Talkdesk, launched Talkdesk iQ, which combines several new products and features powered by the company’s proprietary approach to artificial intelligence. The company also announced […]