AVAILABILITY DEFICIENCY & NON-TRANSPARENCY RISKS
A recent essay on the dangers of averages and a lack of openness in our industry was published by AdExchanger. The article exposes the shortcomings of campaign outcomes wherein individual tactics perform outside of the desired range of performance, but the average KPI of all strategies falls within target. Additionally, the paper provides media planners […]
THE DREAM OF A WELL-CURATED RTB WORLD
Openness. Visibility. Confirmation. The most popular words in the ad tech industry all center on one idea: a lack of trust. When real-time ad exchanges first started, marketers were so transformed by the remarkable reach, scale, and targeting capabilities of RTB platforms that they became less concerned about fuzzy metrics. But once the honeymoon period […]
How EE’s updated gaming package has opened up new B2B opportunities
EE is stepping up its B2B service by leveraging its new focus as a destination for gamers. In addition to unifying its BT and EE identities under EE in October, the mobile and network provider also made its stores and services available to non-EE consumers for the first time. In a dramatic overhaul, the business […]
B2B marketers run the risk of becoming irrelevant again if they don’t regain the scope of the position.
That wave has being surfed by B2B marketers. As the authorities on demand and brands, we have made our mark. Invest in advertising; make it roughly 60% brand and 40% demand; lead with emotion; create unique brand assets; use performance marketing; and remember, Bob is your uncle and he has a great pied-a-terre in Cannes. […]
7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY
The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be interested in buying more of […]
Marketing Strategies for Recruiters
Whether your company has a small budget or a large budget for marketing your new requisitions- this doesn’t mean that the recruiter can’t control their own fate. There are plenty of strategies that can be put in place to boost the number of candidates that apply without having to spend lots of money. By incorporating […]