SugarCRM Releases the Winners of the 2024 Customer Breakthrough Award
The global winners of the 2024 SugarCRM Customer Breakthrough Awards were announced today by SugarCRM, the provider of the AI-driven sales automation platform that has won numerous awards. The winners are as follows: Customer Experience Breakthrough Award: Empresas ADOC, a retail company based in Central America, is recognized for using SugarCRM to drive business growth […]
Force Management Adds Curriculum and Content for Revenue Teams to its Ascender Sales Acceleration Platform
Teams using Force Management’s core methodologies can now leverage Ascender Plus to support team engagement, accelerate adoption, and drive long-term consistency and results. “Ascender provides our clients with a powerful tool to improve revenue team execution and foster a culture of continuous, consistent professional growth,” says Grant Wilson, CEO of Force Management. “Ascending now accelerates […]
How to Track Email Marketing Performance
It’s a fun time to be a marketer. We have more avenues than ever to reach out to our audiences, and our creativity is bolstered by data and objective decisions, not just a gut feeling. Email marketing is one such channel where metrics allow for extensive testing and measurement. And while there are several data […]
The Display Advertising
Display advertising is one of the web’s oldest marketing strategies and is sometimes looked at with scepticism by those in the community who have had less than positive returns from the technique. Despite the vocal minority, it is nevertheless an advertising format that continues to thrive. Take Europe, for example. Total spend in the sector […]
Targeted Pay-Per-Click Marketing: How to Reach Online Buyers in the Aisle
The appeal of internet shopping is that it allows us to peruse the websites of numerous retailers offering comparable goods, all while lounging on a couch and binge-watching The Bachelorette’s most recent episode. Err, I mean Mad Men.This leads to the issue that, as consumers, we have shorter attention spans and become impatient when we […]
In the Digital Age, Direct Mail’s Power
Things aren’t always sunshine and rainbows for digital marketers. The digital landscape has significant inherent issues that are not being discussed.A long time ago, days, weeks, or even months of meticulous investigation and creative work culminated in commercials. For better or ill, clever advertisements from McDonald’s, Coca-Cola, Kodak, and even Marlboro cigarettes ingrained many legendary […]