Four actions to convert a potential client into a devoted patron
Personalized Engagement: Tailor your interactions to the individual client's needs, preferences, and…
How to avoid making the same mistakes twice in email marketing
Avoiding the repetition of mistakes is crucial in email marketing to maintain credibility and effectiveness. Firstly, conduct a thorough analysis of past campaigns to identify recurring errors. This could include examining open rates, click-through rates, and conversion metrics. Next, document these mistakes and the lessons learned from them in a centralized location accessible to your […]
How to determine if a business email marketing platform is necessary
Determining whether a business email marketing platform is necessary depends on various factors crucial to your marketing strategy and organizational goals. Firstly, assess the scale of your email marketing efforts. If you’re consistently reaching out to a large audience or planning to expand your outreach, a dedicated platform can streamline processes and enhance efficiency. Consider […]
Six email metrics that aid in achieving marketing objectives and corporate decision-making
Six email metrics play a crucial role in aiding marketing objectives and informing corporate decision-making. The open rate, the percentage of recipients who open an email, provides insight into the effectiveness of subject lines and sender credibility. The click-through rate measures the percentage of recipients who clicked on a link within an email, indicating the […]
Out of B2B content marketers, only 28% say they have the necessary technology.
A recent study found that just 28% of B2B content marketers believe they have the necessary technology. It could be a coincidence that just 29% of respondents claimed their companies had great success using content marketing. It can take some time for those technology statistics to change. The Content Marketing Institute’s annual study on B2B […]
Why Does Your E-Commerce Loyalty Program Need to Be Redesigned Based on Data?
It is no secret that consumers are feeling the effects of price rises on their basics as the US inflation rate reaches a 40-year high. The truth is that American households are operating on very tight budgets, from groceries to gas pumps. Despite a notable slowdown in the growth of the consumer price index (CPI) […]