These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them.
The responses from more than 600 organizations were distilled into a value-packed, 29-page research report, the highlights of which you can find in this infographic. Discover 5 best practices that separate leading marketing teams from the rest with insights from leaders in The 5 Best Practices of Leading Marketing Teams.
How Canva uses AI-powered tools to reach B2B clients
Canva, a creative technology company, just released a new ad to highlight the increasing number of AI-powered and collaborative tools available to businesses. An internal team utilized Canva’s platform to produce the “What Will You Design Today?” campaign, which illustrates practical applications of AI tools for marketers and coworkers in any kind of business. Why […]
Four actions to convert a potential client into a devoted patron
Personalized Engagement: Tailor your interactions to the individual client's needs, preferences, and…
How to avoid making the same mistakes twice in email marketing
Avoiding the repetition of mistakes is crucial in email marketing to maintain credibility and effectiveness. Firstly, conduct a thorough analysis of past campaigns to identify recurring errors. This could include examining open rates, click-through rates, and conversion metrics. Next, document these mistakes and the lessons learned from them in a centralized location accessible to your […]
How to determine if a business email marketing platform is necessary
Determining whether a business email marketing platform is necessary depends on various factors crucial to your marketing strategy and organizational goals. Firstly, assess the scale of your email marketing efforts. If you’re consistently reaching out to a large audience or planning to expand your outreach, a dedicated platform can streamline processes and enhance efficiency. Consider […]
Six email metrics that aid in achieving marketing objectives and corporate decision-making
Six email metrics play a crucial role in aiding marketing objectives and informing corporate decision-making. The open rate, the percentage of recipients who open an email, provides insight into the effectiveness of subject lines and sender credibility. The click-through rate measures the percentage of recipients who clicked on a link within an email, indicating the […]