Navigating the Age of Uncertainty: How to Future-Proof Your Marketing Strategy
The deprecation of the cookie may have been delayed following Google’s recent Chrome update, but it still looms large on the horizon. With data privacy regulations continuing to spread globally, advertisers are under no illusion that change is coming. The prospect of a world without third party browser cookies has captivated the industry and driven […]
Finding Success with In-Game Advertising
With over 215 million gamers in the U.S. and with the average gamer being in their early 30s, the term “gamer” now encompasses a broad and diverse demographic spectrum. Two out of every three Americans play video games through various platforms, and gaming is third only to TV and social media in terms of how […]
B2B Content Syndication: Fueling Growth and Connections
B2B content syndication is a powerhouse strategy for companies looking to expand their reach and drive growth. By distributing valuable content across various platforms, businesses can boost brand visibility, attract high-quality leads, and foster strategic partnerships within their industry. This dynamic approach not only amplifies brand presence but also facilitates meaningful connections, propelling organizations towards […]
Email Marketing Trends 2024: Powering Engagement in the Digital Era
As we navigate the ever-evolving landscape of digital marketing, email remains a cornerstone of effective communication strategies. In 2024, several trends are reshaping the way businesses engage with their audience through email marketing. Personalization Takes Center Stage: Gone are the days of generic mass emails. In 2024, personalization reigns supreme. Marketers are leveraging advanced data […]
Unleashing the Power of Marketing Technology: Revolutionizing Strategies, Personalizing Experiences, and Driving Growth
Marketing technology, often referred to as “martech,” has revolutionized the way businesses connect with their audiences and drive growth. In today’s digital age, marketing technology encompasses a vast array of tools and platforms designed to streamline processes, optimize campaigns, and enhance customer experiences. At its core, marketing technology empowers businesses to leverage data-driven insights to […]
With a number of senior hires, Fetch, the mobile-first agency, is continuing its UK development.
The appointment of Jonathan Dove as Business Development Director, with the responsibility of driving new business throughout the United Kingdom, is announced today by Fetch, the global agency focused on mobile first. Jo Sutherland, the Managing Director, continues to configure the agency to deliver its mobile-first proposition to the UK market. The agency also hired […]