Unleashing the Power of Digital Marketing in the Modern Age
Digital marketing has emerged as a driving force in today’s interconnected world, revolutionizing the way businesses connect with their audience and promote their offerings. From social media campaigns to search engine optimization (SEO) strategies, digital marketing encompasses a diverse range of tactics aimed at enhancing brand visibility, generating leads, and fostering customer loyalty. With consumers […]
Navigating the Evolving Landscape of B2B Marketing
In today’s dynamic business environment, B2B marketing has undergone significant transformations, adapting to the digital age and the ever-changing needs of businesses. With the rise of technology and data-driven strategies, B2B marketers are leveraging innovative techniques to engage with their target audience, build meaningful relationships, and drive sustainable growth. From personalized content marketing to account-based […]
As the First Studio to Use Tremor Video’s New ACR Theatrical Solution to Link Video Ad Investment with Theater Attendees, EuropaCorp
The goal of Tremor Video, Inc. (NYSE:TRMR), a company that offers tools for measuring the efficacy of video ads, is to transform theatrical advertising. Tremor Video’s in-theater attribution solution, fueled by Alphonso’s automated content recognition (ACR) technology, is being used for the first time by US film studio EuropaCorp. On November 25, in New York […]
7 Ways for Enterprise Brands to Take Advantage of Local Marketing Benefits
Local search marketing can be tricky for enterprise brands with dozens, hundreds, or thousands of storefronts, agents, or dealers. But with organic search, social media advertising, paid local search, and display advertising tactics, big brands can still dominate local marketing.
24 inquiries to make of identity resolution providers in a demonstration
Identity resolution is the cornerstone of modern marketing, enabling businesses to understand their customers on a deeper level and deliver personalized experiences. When evaluating identity resolution providers, it’s crucial to conduct thorough assessments during demonstrations to ensure the solution aligns with your organization’s needs and goals. To aid in this process, here are 24 essential […]
Making the Most of Your B2B Investment: Is Account-Based Marketing Necessary?
Account-Based Marketing (ABM) has emerged as a powerful strategy in B2B marketing, focusing efforts on high-value accounts for personalized engagement. While not necessary for all businesses, ABM can drive revenue growth, improve alignment between marketing and sales, and deliver personalized experiences. However, implementing ABM requires careful planning and a significant investment in resources. Businesses should […]