Making case studies that influence business-to-business decision-makers
A strong case study can swing the odds in your favor when potential customers are about to make a decision in their buyer’s journey. Because captivating stories are in high demand, especially among business decision-makers,. It is ingrained in our brains to relate to and retain stories. Case studies excel in this context because they […]
Why brand creation is more important for B2B marketing than lead generation?
B2B marketing seems and claims to be more science than art, with an excessive emphasis on measurement and attribution. Everyone likes to think that science explains things. Boards, executives, and investors anticipate marketing growth to be quantifiable, steady, and forecast. However, it is a fact that marketing is not a precise science. Playbooks are not […]
Salesforce’s social media strategy using a full funnel
Social media customer engagement is a full-funnel strategy that applies to more than just consumer brands. Salesforce uses more than 150 social media platforms to connect with clients and potential clients. The business collaborated with Sprout Social, a social media management tool. Social listening, analytics, and direct message management are some of the capabilities. This […]
Engage B2B buyers in three ways prior to a sale.
Sales teams don’t even have to know about B2B agreements before they are won or lost. This poses a crucial dilemma for marketing: How can we sway consumers who are still researching and haven’t interacted with sales? Offering pertinent experiences—rather than veiled sales pitches—is the solution. Marketing must address the needs of self-educating consumers by […]
Dresner: Data Engineering Market Study
You need the right partner to build a strong data engineering strategy that drives optimal business success. In fact: It’s clear that there’s a growing demand for data engineering. Get on board to boost efficiency and scalability. Access the full “Data Engineering Market Study” report for an in-depth analysis, including:
CDO Customer Success
Increased revenue by 12 times. 40% improvement in productivity. Better customer retention. Multiplied shareholder value. These are just some of the successes data leaders have achieved by using data in new and intelligent ways. How Pioneering Chief Data Officers Are Driving Business Agility” to discover how CDOs at companies like Avis Budget Group and Union […]