As the First Studio to Use Tremor Video’s New ACR Theatrical Solution to Link Video Ad Investment with Theater Attendees, EuropaCorp
The goal of Tremor Video, Inc. (NYSE:TRMR), a company that offers tools for measuring the efficacy of video ads, is to transform theatrical advertising. Tremor Video’s in-theater attribution solution, fueled by Alphonso’s automated content recognition (ACR) technology, is being used for the first time by US film studio EuropaCorp. On November 25, in New York […]
7 Ways for Enterprise Brands to Take Advantage of Local Marketing Benefits
Local search marketing can be tricky for enterprise brands with dozens, hundreds, or thousands of storefronts, agents, or dealers. But with organic search, social media advertising, paid local search, and display advertising tactics, big brands can still dominate local marketing.
24 inquiries to make of identity resolution providers in a demonstration
Identity resolution is the cornerstone of modern marketing, enabling businesses to understand their customers on a deeper level and deliver personalized experiences. When evaluating identity resolution providers, it’s crucial to conduct thorough assessments during demonstrations to ensure the solution aligns with your organization’s needs and goals. To aid in this process, here are 24 essential […]
Making the Most of Your B2B Investment: Is Account-Based Marketing Necessary?
Account-Based Marketing (ABM) has emerged as a powerful strategy in B2B marketing, focusing efforts on high-value accounts for personalized engagement. While not necessary for all businesses, ABM can drive revenue growth, improve alignment between marketing and sales, and deliver personalized experiences. However, implementing ABM requires careful planning and a significant investment in resources. Businesses should […]
Navigating the Complexities of B2B Lead Generation
In the realm of B2B marketing, lead generation reigns supreme as the cornerstone of success. However, navigating the complexities of lead generation requires a strategic approach tailored to the unique needs of each business. From targeted email campaigns and search engine optimization to networking events and referral programs, B2B marketers employ a diverse array of […]
The Evolution of B2B Marketing: Adapting to Digital Dynamics
B2B marketing has undergone a remarkable transformation in recent years, propelled by the digital revolution. Gone are the days of cold calling and traditional advertising as businesses embrace innovative strategies to reach their target audience. Today, B2B marketers harness the power of data analytics, social media platforms, and content marketing to engage potential clients and […]