Marketing Strategy for B2B Businesses: A Comprehensive Guide
In the dynamic world of B2B (business-to-business) marketing, having a well-defined strategy is crucial to stand out in a competitive market. Unlike B2C (business-to-consumer) marketing, B2B focuses on building relationships, showcasing expertise, and providing solutions tailored to specific business needs. Here’s a detailed guide to crafting an effective B2B marketing strategy. 1. Understand Your Target […]
ABM Performance by Full Circle Insights Aligns Sales and Marketing
Insights has launched ABM Performance, an account-based marketing (ABM) tracking solution built natively for Salesforce. This new solution aims to align sales and marketing teams to optimize ABM strategies and drive better results. ABM Performance provides a unified view of person-level and account-level data by integrating with ABM intent tools. It enables teams to make informed, […]
The Future of Chatbots and Conversational AI in Marketing
Chatbots and conversational AI have rapidly evolved from simple chatbots to sophisticated virtual assistants, revolutionizing the way businesses interact with their customers. As technology advances, the future of these tools holds immense potential for marketing and customer service. The Current State of Chatbots and Conversational AI Today, chatbots are widely used across various industries to […]
Command Your Market: How to Use Data to Manage Homeowner Conversations
Property managers aren’t just responsible for overseeing home rentals and upkeep, you also navigate difficult conversations with homeowners on a daily basis. “Why did I only make $X last month?” and “Why are you charging $Y nightly rates for my place?” are common questions from property owners, and they can often feel like your decisions […]
Demystifying Demand Generation in Marketing
In the current dynamic and competitive business environment, creating interest in products and services is essential for sustaining expansion and maintaining a competitive edge. However, for numerous marketers, the notion of generating demand may appear perplexing, characterized by intricacies and uncertainties. This comprehensive manual seeks to elucidate the concept of demand generation within the realm […]
Building a marketing technology stack
Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building a custom stack for your organization. The method also works when you want to expand your existing capabilities, allowing you to see holes in your […]