Why TikTok entered “professional mode” in order to win over B2B hearts
In order to spread the word on social media, the social media app enlisted Rob Mayhew, a creator and creative director of Gravity Road, as its official TikTok for Business ambassador. Due to the promotion, 12% more marketers switched from reservation-based to auction-based trade on TikTok. According to a brand uplift research, TikTok helps 11% […]
How Sage’s redesigned marketing increased sales by 12%
More than 1,160 assets were produced by the marketers for TV, outdoor, and web platforms. The Hundred cricket competition and the rugby Six Nations were also sponsored by the new strategy. An important factor in the company’s “bumper year” was the rebrand. Due to a 101% increase in the value of renewals and customer acquisition, […]
B2B marketers run the risk of becoming irrelevant again if they do not regain the scope of the position.
You may link the quality of interaction to the commercial impact once you are able to monitor it at the account level. One senior B2B marketer said at a recent conference that his organization can now measure the win value of a highly engaged client over five times that of a low-engaged account. This is […]
How LinkedIn addressed societal stigma to support the success of ex-offenders
A year after being released from jail, an estimated 80% of ex-offenders cannot find employment. Over 40% of those who are struggling to start over will commit crimes again within a year. In an effort to increase the chances, LinkedIn commissioned research that showed hiring ex-offenders could increase the UK GDP by £2 billion. In […]
How EE’s updated gaming package has opened up new B2B opportunities
EE is stepping up its B2B service by leveraging its new focus as a destination for gamers. In addition to unifying its BT and EE identities under EE in October, the mobile and network provider also made its stores and services available to non-EE consumers for the first time. In a dramatic overhaul, the business […]
Inc. has included Amber Venz Box on its 2024 Female Founders List.
LTK, the driving force behind Creator Commerce™, is thrilled to announce that its Co-founder and President, Amber Venz Box, has been recognized on Inc.’s seventh annual Female Founders list. This prestigious list celebrates the achievements of 250 visionary women whose groundbreaking innovations and ideas are reshaping the world for the better. Amber Venz Box, once […]