Building an Ethical Foundation in B2B Marketing
Maintaining business integrity and reputation in B2B marketing requires making ethical decisions, which can be challenging but essential. It can be difficult for professionals to manage without going against ethical standards when dealing with the pressures of meeting marketing objectives and the subtleties of accepting gifts and entertainment. The possibility of legal repercussions and reputational […]
Unlocking B2B Success: Harnessing LinkedIn’s Power for Marketing
In today’s digitally driven business landscape, B2B marketing strategies often rely on leveraging professional networking platforms like LinkedIn to connect with potential clients and industry partners. LinkedIn has emerged as a powerhouse for B2B marketing, offering a unique blend of targeted advertising, content sharing, and relationship building opportunities. With its vast user base of professionals […]
CXM Signals: An Innovative First-Party Data Solution for Better Customer Experiences is Launched by Merkle and Celebrus
Celebrus, a disruptive data platform, and Merkle, a top customer experience management (CXM) company under Densu, have introduced CXM Signals. By enabling companies to use first-party data for better customer experiences, this ground-breaking technology boosts productivity and encourages steadfast client loyalty. The introduction of CXM Signals by Merkle and Celebrus represents a major step forward […]
In Europe, B2B Event Measurement is Revolutionized by Captello and Event Footprints
To improve its access to the European market, US-based event technology pioneer Captello teams up with UK consultant Event Footprints. Through the combination of Event Footprints’ experience and Captello’s state-of-the-art solutions, their partnership will transform B2B event measurement. With this strategic partnership, event ROI analysis norms are expected to be redefined. A well-known UK consultancy […]
Skai Releases Q1 2024 Digital Marketing Trends Report: Analysis & Insights
In its Q1 2024 Digital Marketing Quarterly Trends Report, Skai, a top omnichannel advertising platform with a focus on walled garden media, offers in-depth research and interactive infographics on the key trends of the quarter. Methodology: The Q1 2024 report from Skai provides insightful information on digital marketing trends. It highlights the importance of Performance […]
Marketing tactics for growing and retaining customers in a downturn
Now that the economy is in danger of going into recession, companies should modify their marketing plans to put more emphasis on keeping and expanding their current clientele. A strategy that prioritizes current clients over new ones is more effective at creating growth when businesses attempt to control their spending. Several B2B marketers have already […]