Maximizing Sales Performance: The Power of Product-Based Incentives
Product-based incentives can be a powerful motivator for sales employees, driving performance and boosting company revenue. Offering incentives tied to specific products not only encourages sales teams to focus on promoting those items but also aligns their efforts with the company’s strategic objectives. By incentivizing sales staff based on product performance, businesses can effectively steer […]
It is time to demolish and rebuild your brand.
British Airways likes to hit us with big numbers. It came bounding out of its induced pandemic torpor with an exuberant burst of outdoor, print, and online advertising featuring no fewer than 500 separate executions. Five hundred! And we’re not talking about minor amends to prior copy here, but a conveyor belt of craft, with […]
Transforming channel marketing: B2B’s new growth imperative
As you’re tying up your 2024 budgets in the next few weeks, spare a thought for the humble channel marketer – those who strive to recruit the resellers and other partners that are the lifeblood of many B2B brands, and then help them perform their roles effectively. Channel marketing is the Cinderella of B2B marketing […]
‘Patience is a virtue’: Brands on how to negotiate B2B pricing decisions
With prices for B2B goods and services often less transparent than the cost of B2C products, companies that sell to other companies could be walking a tightrope when they discuss price rises with their clients.
Boosting Product Sales through Strategic Marketing
In today’s competitive market, effective product sales strategies are vital for businesses to thrive. A successful product sales approach involves a combination of understanding consumer needs, strategic marketing, and efficient distribution channels. By conducting thorough market research, companies can identify their target audience and tailor their products to meet specific demands, increasing the likelihood of […]
Eventify Unveils Game-Changing Upgrades for In-Person Events
Eventify raises the bar for in-person event management with groundbreaking updates to their software platform. Discover how these advancements revolutionize event planning, streamline operations, and enhance attendee experiences, all while prioritizing data privacy.