Building a Robust Marketing Infrastructure

Marketing infrastructure encompasses the foundational tools, systems, and processes that enable organizations to effectively promote their products and services. This infrastructure includes digital platforms such as websites, social media channels, and email marketing systems, as well as traditional media outlets like print, radio, and television. Essential components also include data analytics tools, customer relationship management […]

Beyond attendance: Using event-led tactics to unlock B2B growth

Events are essential for building relationships and propelling B2B marketing expansion. But conventional metrics for gauging the success of an event frequently fall short. Presenting event-led growth (ELG), a revolutionary approach that prioritizes win rates above attendance alone. The limits of conventional event analytics are discussed in this article along with how ELG is transforming […]

How will HubSpot’s Content Hub affect marketing going forward?

HubSpot’s Content Hub is set to revolutionize content marketing by centralizing content creation, management, and distribution. Here’s how it will impact marketing: Unified Content Management By integrating various content types into one platform, HubSpot simplifies content creation and ensures a consistent brand message. Enhanced Personalization Leveraging customer data from HubSpot’s CRM, marketers can create highly […]

“It is a reflection of culture”: B2B employer branding’s development

Hans Ubbe Ebbesen became the first head of global employer branding at Maersk, the largest container shipping firm in the world, in November of last year. His appointment comes at a time when businesses, especially those in the B2B sector, are concentrating on positioning their employer brands in an attempt to obtain a competitive advantage. […]

Why Content for Search Engine Optimization (SEO)

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems, and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choose our company over […]

Why brand creation is more important for B2B marketing than lead generation

B2B marketing seems and claims to be more science than art, with an excessive emphasis on measurement and attribution. Everyone likes to think that science explains things. Boards, executives, and investors anticipate marketing growth to be quantifiable, steady, and forecast. However, it is a fact that marketing is not a precise science. Playbooks are not […]

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