14 Strategies to Help Your Small Business Draw in B2B Customers
Closing a sale can feel challenging, but you’re not alone. Small business owners often struggle to attract and retain customers due to time and budget constraints. Even with a solid client list, maintaining a steady sales process is crucial to avoid cash flow issues. Here are 14 marketing ideas to boost your business 2024. By […]
B2B Solution of the Week: Martech Stack Building Trends and Successes
The multi-relationship approach of martech stack-building is in stark contrast with the recent and speculated announcements by B2B marketing and data analytics providers for cloud solutions that will build on top of Salesforce, Oracle, and other SaaS platforms. Analysts advise marketers to exercise caution before implementing a multi-relationship model, even when vendors may be pushing […]
Buy Now, Pay Later: Market trends and consumer impacts
Consumers have long used credit instruments to purchase goods and services. In recent years, a fast-growing alternative to credit cards has emerged in a number of developed economies around the world, including in the United States. This alternative is marketed as “Buy Now, Pay Later” (BNPL).
B2B Inside Sales vs. B2B Outside Sales: Understanding the Core Differences
Inside sales and outside sales are the two main strategies used in B2B sales. Although each approach has advantages, it is critical to comprehend the fundamental distinctions between the two in order to choose the approach that will work best for your company. The main differences between B2B outside sales and inside sales will be […]
How B2B Content Marketing is Being Revolutionized by AI
In B2B content marketing, leveraging emerging technologies like Artificial Intelligence (AI) is crucial for success. AI streamlines processes, enhances customer experiences, and offers many benefits for marketers. Here’s how to integrate AI effectively: Understanding AI: AI simulates human intelligence in machines, enabling tasks like learning, pattern recognition, decision-making, and natural language processing. Enhancing Personalization: AI […]
How To Unlock the Power of Connection for Effective B2B Engagement
Humans have an innate desire to connect. It’s part of our DNA. Consider how the pandemic magnified our need to connect and how in the absence of in-person connections, we leaned on technology to create new ways to connect digitally, whether it was through a video call, over social media, texts, or emails. In this article, we […]