Earned Media Strategies: Harnessing the Power of Organic Promotion
Introduction: In today’s digital age, traditional advertising is no longer enough to cut through the noise and capture the attention of consumers. Instead, brands are turning to earned media strategies to expand their reach and build credibility. These strategies leverage organic promotion and rely on the power of word-of-mouth, influencer collaborations, content marketing, and user-generated […]
Intelligent Automation as a Service Powered by ‘Pay as You Gain’
ntelligent Automation has been creating a buzz for a few years now as an alternative to outsourcing. Over the past 2 years, technology has evolved from merely robotic process automation (RPA) to intelligent automation which includes a mix of technologies like RPA, Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP), Chatbots and few […]
Content Creators in 2026: Navigating a Turbulent Landscape
The content creation landscape, once a burgeoning field of limitless opportunity, is undergoing a seismic shift. As we peer into 2026, content creators face a complex array of challenges that threaten to reshape the industry. Key Challenges Facing Content Creators in 2026 Navigating the Future: Strategies for Content Creators By understanding the challenges and proactively […]
PropellerAds Launches Ads in Telegram Mini Apps New Traffic Opportunities for Advertisers
PropellerAds, a leading global ad platform specializing in performance-driven advertising solutions, is excited to announce the addition of a new traffic type: ads within Telegram Mini Apps. This innovative advertising format offers a unique and expanding audience in Telegram’s ecosystem, opening a powerful new avenue for advertisers. PropellerAds’ ads integration within Telegram Mini Apps promises […]
Make Sure Your Marketing Technology Works for You, Not Against You
In the fast-paced world of modern marketing, having the right technology stack can make or break your success. Marketing technology, or MarTech, has the potential to streamline campaigns, personalize customer experiences, and drive measurable results. However, when poorly implemented or misaligned with business goals, it can create bottlenecks, and inefficiencies, and even hurt your brand. […]
Top Sources of B2B Website Traffic
Organic Search: Organic search remains a significant source of traffic for B2B websites. This involves visitors finding your site through search engine results without paid ads. Focusing on SEO to rank higher for relevant keywords is essential. This includes creating high-quality, keyword-rich content and optimizing website structure and speed. Paid Advertising: Paid advertising, including pay-per-click […]