Email Marketing Trends for Spanish SMBs in 2025: Value, Clarity & Ethics
Email marketing has been a cornerstone of digital strategies for nearly 25 years, and its global market is projected to grow from $11.5 billion in 2023 to over $46 billion by 2033. In this analysis, Capterra highlights three essential trends that Spanish small and medium-sized businesses (SMBs) can leverage to optimize campaign performance in 2025. Trend 1: Deliver Real Value […]
ChatGPT hits ‘one million users in an hour’ after Ghibli style images spark frenzy; rolls out image gen for free users
OpenAI’s ChatGPT has experienced an unprecedented surge in user engagement following the release of its image generation feature to free-tier users. This update has enabled a viral trend of creating images inspired by Studio Ghibli’s distinctive art style. Initially available only to paid subscribers, the image generation capability was extended to free users on March […]
Identify the best paid marketing platform for your organisation
29 April 2025, 10:30 am UK time Hear from special guest speakers from arts, culture, and heritage organizations on where they spend their digital ad budget and why. Whether your advertising budget is modest or substantial, it’s important to consider which paid marketing platform will work best for your organisation. In this webinar on Tuesday, […]
Top Digital Marketing Software Tools for 2025
In the fast-paced world of digital marketing, staying ahead requires the right software tools to automate tasks, analyze data, and optimize campaigns. From SEO and social media management to email marketing and analytics, digital marketers rely on various tools to drive engagement, boost conversions, and maximize ROI. Here’s a comprehensive list of the best digital marketing software tools that […]
The Ultimate Guide to Proving CMMS ROI
The benefits of implementing computerized maintenance management software (CMMS) are well-documented—and for good reason. Today’s software is more intuitive and powerful than ever in helping manufacturing companies reduce unplanned downtime and increase production hours. But, as with any major software purchase, pitching CMMS to your VP or C-suite isn’t always easy. At some point, when they ask, “What’s the […]
Future of B2B marketing in 2025: AI, globalisation trends
Brandon Friesen, CEO of B2B marketing agency Just Global, has outlined his predictions for the B2B marketing landscape in 2025, highlighting key trends such as the integration of AI, the importance of unified marketing approaches, and increased globalization. Discussing the need for a shift in marketing strategies, Friesen stated, “I believe this is the year […]