Marketing Strategy for Lead Generation
Effective lead generation is a crucial component of any successful marketing strategy. It involves identifying and attracting potential customers who have shown interest in your product or service, nurturing them through the sales funnel, and ultimately converting them into paying clients. Here’s a short guide on crafting a marketing strategy for lead generation: 1. Understand […]
The Importance of Networking and Communication in Marketing: Building Strong Connections for Success
In the fast-paced and ever-evolving world of marketing, the significance of networking and communication cannot be overstated. With the increasing digitization of businesses and the proliferation of social media, the way companies interact with their audience and other businesses has transformed drastically. For marketers, developing strong networks and mastering communication skills are crucial components for […]
This is how to fix the B2B buyer journey because it is not functional.
Though extremely difficult, B2B marketing is both exciting and intellectually stimulating. The antiquated ideas that impede many B2B marketers do not assist with this. A good illustration is how the idea of a “funnel,” which assumes that a single buyer makes a linear progression of decisions, is out of step with how B2B purchasing actually […]
Business Consulting for B2B: Driving Growth and Innovation in the Corporate World
In today’s rapidly evolving corporate landscape, businesses are under constant pressure to innovate, optimize operations, and stay ahead of the competition. For B2B (business-to-business) companies, this challenge is even more pronounced, as they must navigate complex market dynamics, manage intricate supply chains, and cater to the needs of other businesses. This is where business consulting […]
BrightTower Advises B2B Audience Development and Specialist Content Leader Industry Dive in Announced Sale to Informa PLC
Industry Dive, a leader in multi-market B2B audience development and high quality specialist digital content with 10+ years of experience in delivering award-winning journalism, backed by Falfurrias Capital Partners, has entered into a definitive agreement to be acquired by Informa PLC, a leading international B2B markets, live and on-demand events and digital services group. The […]
How the right content wins in account-based marketing
Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produced by the ITSMA, an industry association for technology-based marketing and services, many companies are in the experimentation stage and looking to further refine their […]