The UK Contact Center Decision Makers Guide
Contact centre industry expert ContactBabel recently released some alarming figures: This guide takes a detailed look at the main contact centre pain points and issues that affect the industry UK wide, covering topic such as contact centre quality and performance, efficiency and agent optimisation. Findings are reported by vertical market and contact centre size, so you can […]
The Importance of a Marketing Website for Business Success
In today’s digital age, a strong online presence is not just an option for businesses; it’s a necessity. A marketing website serves as the cornerstone of your digital strategy, acting as the primary platform where potential customers learn about your products, services, and brand. It’s where they form their first impressions and make critical decisions. […]
Marketing Trends in 2024: What’s Shaping the Future?
As we move into 2024, the landscape of marketing continues to evolve, driven by technological advancements, changing consumer behavior, and the ongoing demand for personalized experiences. Here are some of the key marketing trends that are set to shape the industry in 2024: 1. Artificial Intelligence and Machine Learning Artificial Intelligence (AI) and Machine Learning […]
Fueling the B2B Pipeline for Longevity
A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to the top questions for anyone who has yet to find themselves on every screen audiences […]
Eyeota Appoints Chris Emme as Managing Director, Americas
Eyeota, the leading audience technology platform enabling the intelligent use of data, announced the hire of Chris Emme as Managing Director, Americas. In his new role, Chris will oversee commercial operations across the Americas, with a primary focus on accelerating company growth and solidifying relationships with partners, platforms, and clients. “We see an accelerated opportunity […]
Account-Based Marketing Techniques to Stay Ahead of the Competition
ABM — one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! demand generation and ROI, companies that implemented ABM saw phenomenal results with more competition and larger growth goals. […]