Whitepapaer

Read the Oxford Economics research on how manufacturers are building next-generation supply chains that mitigate risk and boost resilience. The next-generation supply chain is being shaped by the need for resilience in an uncertain world and by customer expectations of speed and sustainability. Its success depends on the free flow of high-quality data and collaboration […]

Data is growing rapidly in large volumes which is posing new challenges for organizations. The best solution is to get a single 360-degree view of your business-critical data with intelligent master data management (MDM). MDM is the powertrain that ties your systems and information together, providing accurate, trusted and complete data to improve customer experience […]

Are you missing out on key data from your LinkedIn ads? LinkedIn’s eBook, Solving B2B Measurement, shows you how to unlock deeper insights and improve campaign results with the Supermetrics Marketing Intelligence Platform. In this report, you’ll discover how to:

Contact centre industry expert ContactBabel recently released some alarming figures: This guide takes a detailed look at the main contact centre pain points and issues that affect the industry UK wide, covering topic such as contact centre quality and performance, efficiency and agent optimisation. Findings are reported by vertical market and contact centre size, so you can […]

A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to the top questions for anyone who has yet to find themselves on every screen audiences […]

Imagine a cruise line where a sales and marketing team has successfully booked every cabin. Yet, when passengers arrive at the dock, bags packed and ready to board, they are told to wait while their documents and identities are verified. Worse, this process happens at multiple points, slowing down the boarding process and frustrating customers […]

A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to the top questions for anyone who has yet to find themselves on every screen audiences […]

In today’s competitive business landscape, B2B companies must find innovative ways to capture attention and convey their value propositions effectively. One powerful tool that has emerged as a game-changer is video production. By harnessing the potential of B2B video production, businesses can elevate their marketing strategies, engage their target audience, and drive meaningful results. The […]

Consumers have long used credit instruments to purchase goods and services. In recent years, a fast-growing alternative to credit cards has emerged in a number of developed economies around the world, including in the United States. This alternative is marketed as “Buy Now, Pay Later” (BNPL).

Artificial intelligence (AI) was initially introduced to most consumers through chatbots, which provided pre-programmed answers to their queries. Examples of AI use-cases in digital marketing include the saree-clad chatbot Disha from Indian Railways, the shopping assistants from Amazon and Flipkart, Instagram’s algorithm-driven ads, dynamic pricing on Uber and Ola, and restaurant recommendations on Zomato and […]