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The Future of Chatbots and Conversational AI in Marketing

Chatbots and conversational AI have rapidly evolved from simple chatbots to sophisticated virtual assistants, revolutionizing the way businesses interact with their customers. As technology advances, the future of these tools holds immense potential for marketing and customer service. The Current State of Chatbots and Conversational AI Today, chatbots are widely used across various industries to […]

Command Your Market: How to Use Data to Manage Homeowner Conversations

Property managers aren’t just responsible for overseeing home rentals and upkeep, you also navigate difficult conversations with homeowners on a daily basis. “Why did I only make $X last month?” and “Why are you charging $Y nightly rates for my place?” are common questions from property owners, and they can often feel like your decisions […]

Risk-resilient digital manufacturing

Read the Oxford Economics research on how manufacturers are building next-generation supply chains that mitigate risk and boost resilience. The next-generation supply chain is being shaped by the need for resilience in an uncertain world and by customer expectations of speed and sustainability. Its success depends on the free flow of high-quality data and collaboration […]

Intelligent Master Data Management

Data is growing rapidly in large volumes which is posing new challenges for organizations. The best solution is to get a single 360-degree view of your business-critical data with intelligent master data management (MDM). MDM is the powertrain that ties your systems and information together, providing accurate, trusted and complete data to improve customer experience […]

Unlock key insights to improve your LinkedIn ads

Are you missing out on key data from your LinkedIn ads? LinkedIn’s eBook, Solving B2B Measurement, shows you how to unlock deeper insights and improve campaign results with the Supermetrics Marketing Intelligence Platform. In this report, you’ll discover how to:

The UK Contact Center Decision Makers Guide

Contact centre industry expert ContactBabel recently released some alarming figures: This guide takes a detailed look at the main contact centre pain points and issues that affect the industry UK wide, covering topic such as contact centre quality and performance, efficiency and agent optimisation. Findings are reported by vertical market and contact centre size, so you can […]

Fueling the B2B Pipeline for Longevity

A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to the top questions for anyone who has yet to find themselves on every screen audiences […]

Onboarding Is the Foundation of Digital Transformation

Imagine a cruise line where a sales and marketing team has successfully booked every cabin. Yet, when passengers arrive at the dock, bags packed and ready to board, they are told to wait while their documents and identities are verified. Worse, this process happens at multiple points, slowing down the boarding process and frustrating customers […]

Fueling the B2B Pipeline for Longevity

A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to the top questions for anyone who has yet to find themselves on every screen audiences […]

Unleashing the Power of B2B Video Production: Elevate Your Marketing Strategy

In today’s competitive business landscape, B2B companies must find innovative ways to capture attention and convey their value propositions effectively. One powerful tool that has emerged as a game-changer is video production. By harnessing the potential of B2B video production, businesses can elevate their marketing strategies, engage their target audience, and drive meaningful results. The […]

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