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Taboola Study Reveals Advertisers’ Perspectives on Cookie Deprecation and Channel Shifts
Explore the results of a YouGov study on Taboola that focuses on advertisers’ thoughts on the upcoming cookie phaseout and how it will affect advertising tactics. Key Insights: Taboola’s study sheds light on advertisers’ evolving strategies and responses to cookie deprecation, underscoring the industry’s shifting landscape and the imperative for adaptation. As advertisers prepare for […]
Forrester announces the winners of the North American Program of the Year Award and the 2024 B2B Return on Integration Honorees.
At B2B Summit North America, which took place in Austin, Texas, from May 5–8, 2024, Forrester presented its B2B Return on Integration (ROI) Honors to Verizon Business, DDI, and ADP. These businesses will be honored for creating memorable customer experiences (CX) and enhancing business success via cross-functional product, sales, and marketing alignment. The B2B Program […]
To boost the growth of connected TV advertising for its Spanish-language digital channels, Estrella Media uses FreeWheel.
Expanding its connected TV (CTV) advertising business, Estrella Media, the transformational Spanish-language media company servicing a multiplatform, varied Hispanic audience in the US, said today that it has joined with FreeWheel, a worldwide technology platform for the TV advertising market. With the help of the cooperation, both businesses will be able to promote and assist […]