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Moloco Retail Media Platform Now Available on Google Cloud Marketplace

Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the addition of Moloco Retail Media Platform (RMP) to the Google Cloud Marketplace. The availability of Moloco RMP on Google Cloud Marketplace brings an enhanced level of convenience and accessibility, enabling retailers and e-commerce marketplaces to build and grow an advertising business […]

EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming

EDO, the TV outcomes company, released today the inaugural NFL TV Outcomes Report, which highlights key ad engagement trends from the 2022–23 NFL season. EDO analyzed every convergence TV ad that ran during linear and streaming NFL programming to reveal the season’s most impactful matchups for advertisers, the brands with the most effective investment, and […]

Veritone Selected as Exclusive Ad Sales and AI Partner by SpokenLayer, Monetizing Expansive Microcast Network and Empowering Content Creation

Veritone, Inc. (NASDAQ: VERI), a leader in enterprise AI software and services, today announced that its subsidiary, Table Rock Management LLC, has entered into an exclusive advertising direct sales monetization agreement with SpokenLayer, a full-service creative studio specializing in custom, short-form digital audio content for the media and entertainment industries. Through this strategic collaboration, Veritone […]

LoopMe Joins the Network Advertising Initiative (NAI), Advancing its Industry Leadership in Data Privacy Compliance

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association comprised exclusively of third-party digital advertising companies. LoopMe’s NAI membership certifies that the entirety of LoopMe’s data protection and privacy practices and processes are in […]

Runaway The Label Partners with Adcore to Manage CAD $1.75M–$2.5M Annual Advertising Budget

Adcore Inc. (the “Company” or “Adcore”) (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way, is pleased to announce it has entered into an agreement to provide digital advertising technology and services for one of Australia’s top online apparel retailers, Runaway The Label. Under the […]

Food52 and Chicory Form Strategic Partnership To Drive Revenue and Enhance User Experience on Food52 Site

Food52, a leading innovator in the food, cooking, and home space, and Chicory, the leading contextual commerce advertising platform, today announced their strategic partnership aimed at enhancing the site’s revenue generation capabilities and elevating the shopping experience for Food52’s recipe enthusiasts. Chicory’s contextual advertising and shoppable technology solutions seamlessly integrate with digital recipe content, empowering […]

Direct Digital Holdings Partners with FreeWheel’s Beeswax to Simplify and Expand Access to Multicultural and General Market CTV Ad Inventory

Today, Direct Digital Holdings, Inc. a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”), Huddled Masses LLC (“Huddled Masses”) and Orange142, LLC (“Orange142”), announced that it has partnered with Beeswax, a FreeWheel-owned programmatic buying platform. The ad tech group, which is the ninth Black-owned company on the NASDAQ […]

AUDIENCEX Teams Up With Yobi to Unlock AI-Driven Predictive Modeling for Agencies and Brands

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, today announced a strategic partnership with Yobi, an AI-focused predictive data platform offering customized solutions for businesses to maximize marketing performance and shopper intelligence. The partnership between AUDIENCEX and Yobi brings deeper predictive capabilities to AUDIENCEX Intelligence (AXi), a […]

Loop Media Announces Strategic Alignment With Microsoft Advertising

Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of […]

Improving economic conditions are beginning to spur digital ad spending growth

Skai, an omnichannel platform for performance marketing, published its Q2 2023 Digital Marketing Quarterly Trends Report, an in-depth analysis of the digital marketing trends that defined the second quarter of this year, along with an interactive infographic detailing key analysis. While the pattern of more ads at lower prices mostly continued to affect year-over-year (YoY) […]

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