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According to a recent survey, the amount B2B product marketers in the U.S. spend on digital marketing will increase by about 14% in the coming year, while traditional advertising spending will inch up only about 2%. However, these projections come at a time when many marketers are at a crossroads: one path leading to increased investments […]

Customer referrals are one of the most powerful endorsements a business can obtain. Personal endorsements generally carry more weight than other routine marketing channels. While a flashy ad may catch attention and even generate a sale, this sale is not necessarily going to convert to the buyer becoming a loyal customer. Especially if the customer […]

The global social media management market is projected to surge from $17.5 billion in 2022 to $51.8 billion by 2027, demonstrating a remarkable compound annual growth rate (CAGR) of 24.2%. This rapid expansion highlights the increasing reliance on social media analytics for customer engagement and marketing strategies. Market leaders like IBM, Cisco, and Adobe are […]

As of February 24, 2025, global stock markets are experiencing notable volatility, influenced by economic uncertainties and policy developments. United States The U.S. stock market faced significant downturns recently. On February 21, the S&P 500 experienced its most substantial decline in two months, dropping 1.7%, while the Dow Jones Industrial Average fell by 748 points, […]

In today’s digital era, where face-to-face interactions are often replaced by emails, chats, and video calls, understanding digital body language has become essential. Digital body language refers to the subtle cues we send online, such as response times, tone, emojis, engagement patterns, and camera usage during virtual meetings. These cues help convey emotions and intentions […]

Artificial Intelligence (AI) has revolutionized the way businesses interact with their customers. From personalized marketing campaigns to automated lead generation, AI is reshaping the landscape of modern marketing. How AI is Transforming Marketing

PropellerAds, a leading global ad platform specializing in performance-driven advertising solutions, is excited to announce the addition of a new traffic type: ads within Telegram Mini Apps. This innovative advertising format offers a unique and expanding audience in Telegram’s ecosystem, opening a powerful new avenue for advertisers. PropellerAds’ ads integration within Telegram Mini Apps promises […]

As the global focus shifts toward sustainability, businesses are reimagining their operations to align with environmentally responsible practices. Marketing technology (MarTech) has emerged as a critical enabler in this transformation, helping organizations implement green marketing strategies while ensuring efficiency and measurable impact. This blog delves into the intersection of sustainability and MarTech, exploring tools and […]

Content marketing is a type of marketing in the digital marketing field. Its main aim was to deliver unique content to attract the audience. Content marketing is the plan to provide good and quality content for a particular company’s product.  Content marketing is the essential way to build your business.  Content marketing uses the content […]

“In a world where we need to constantly earn and re-earn an audience’s attention, Small Girls PR has developed a unique and incredible muscle at consistently coming up with creative ideas that break through and blow away their clients,” said Jonathan Rosen, CEO of Orchestra. “This acquisition not only expands our consumer offering but also […]