B2B Marketing

Maintaining business integrity and reputation in B2B marketing requires making ethical decisions, which can be challenging but essential. It can be difficult for professionals to manage without going against ethical standards when dealing with the pressures of meeting marketing objectives and the subtleties of accepting gifts and entertainment. The possibility of legal repercussions and reputational […]

In today’s digitally driven business landscape, B2B marketing strategies often rely on leveraging professional networking platforms like LinkedIn to connect with potential clients and industry partners. LinkedIn has emerged as a powerhouse for B2B marketing, offering a unique blend of targeted advertising, content sharing, and relationship building opportunities. With its vast user base of professionals […]

To improve its access to the European market, US-based event technology pioneer Captello teams up with UK consultant Event Footprints. Through the combination of Event Footprints’ experience and Captello’s state-of-the-art solutions, their partnership will transform B2B event measurement. With this strategic partnership, event ROI analysis norms are expected to be redefined. A well-known UK consultancy […]

Since the 1980s, Fortune 500 firms have been diversifying their marketing teams and campaigns, according to research from Penn State University. Even so, less than half of businesses have formal strategies or policies in place to enhance their DEI (diversity, equity, and inclusion) practices more than 40 years later. A successful marketing team and enterprise-wide […]

According to Marketing Week’s 2024 Career & Salary Survey, businesses are starting to recognize marketing’s strategic aptitude. Among the nearly 3,000 respondents, more than a third (35%) said that throughout the previous year, marketing has taken on a more strategic role inside their company. A third of marketers employed by SMEs (fewer than 250 people) […]

EE is stepping up its B2B service by leveraging its new focus as a destination for gamers. In addition to unifying its BT and EE identities under EE in October, the mobile and network provider also made its stores and services available to non-EE consumers for the first time. In a dramatic overhaul, the business […]

If there’s been one defining mantra for the marketing industry over the last few years, it’s this: wise businesses invest in brand during an economic downturn. With 2024 already shaping up to be another unstable year, those words of advice will once again be ringing in the ears of CMOs. Though many B2B businesses overlook […]

Though the public’s perception of artificial intelligence has changed over the past year or two, not necessarily for the better, what do B2B enterprises think of AI’s potential to boost their marketing campaigns? The public sentiment tracker on AI maintained by the UK government was updated last month. It demonstrates the public’s growing cynicism about […]

Digital marketing has emerged as a driving force in today’s interconnected world, revolutionizing the way businesses connect with their audience and promote their offerings. From social media campaigns to search engine optimization (SEO) strategies, digital marketing encompasses a diverse range of tactics aimed at enhancing brand visibility, generating leads, and fostering customer loyalty. With consumers […]

In today’s dynamic business environment, B2B marketing has undergone significant transformations, adapting to the digital age and the ever-changing needs of businesses. With the rise of technology and data-driven strategies, B2B marketers are leveraging innovative techniques to engage with their target audience, build meaningful relationships, and drive sustainable growth. From personalized content marketing to account-based […]