B2B Marketing

Marketing has undergone a radical transformation in recent years, driven by the rise of digital platforms and tools. Today’s marketing strategies are data-driven, targeted, and highly personalized. The Rise of Digital MarketingWith the shift to online spaces, traditional marketing methods have taken a back seat. SEO, social media marketing, and content marketing are now key […]

Much of the widespread acceptance of cloud-based solutions is thanks to the successful deployment of remote working contact centre agents as a reaction to the pandemic. Many call centres moved to a cloud-based environment within days and still managed to support customers as effectively. What is a successful cloud-based contact centre implementation? Created by ContactBabel, […]

In today’s competitive marketplace, effective marketing is crucial for creating brand awareness, driving customer engagement, and increasing sales. Whether through digital channels, social media, or traditional advertising, a well-planned marketing strategy can set a brand apart from its competitors. Key Elements of Successful Marketing: Successful marketing not only drives short-term gains but also builds long-term […]

consistency Marketing automation platforms are often the place where brand consistency is enforced. Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. These kinds of tools allow more team members to collaborate while keeping important brand safety and privacy compliance issues centralized. “[Tools […]

In the era of strict data privacy regulations like the General Data Protection Regulation (GDPR), email marketing has had to evolve. Businesses must now ensure they collect and use customer data responsibly, with explicit consent from individuals, before sending them marketing emails. This has shifted the focus toward building high-quality email lists based on genuine […]

As we move into 2024, the landscape of marketing continues to evolve, driven by technological advancements, changing consumer behavior, and the ongoing demand for personalized experiences. Here are some of the key marketing trends that are set to shape the industry in 2024: 1. Artificial Intelligence and Machine Learning Artificial Intelligence (AI) and Machine Learning […]

Skai, the leading omnichannel advertising platform specializing in walled garden media, has published its Q2 2024 Digital Marketing Quarterly Trends Report. This in-depth analysis highlights the digital marketing trends that defined the second quarter of 2024, along with an interactive infographic detailing key insights. The report shows positive topline growth numbers in retail media, paid search, […]

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into the market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. […]

Platforms for marketing automation are being used by B2B marketers more frequently in an effort to improve productivity, accelerate expansion, and streamline operations. Selecting the best marketing automation platform for your organization can be difficult, given the variety of options on the market. In order to facilitate your decision-making process, we have put together a […]

B2B lead generation stands as a critical process in the business-to-business domain, focusing on identifying and cultivating potential customers for a company’s products or services. Unlike B2C, B2B lead generation hinges on building deeper, more meaningful relationships, often requiring a nuanced understanding of the client’s business needs and challenges. It involves a strategic mix of […]