B2B Marketing

Modern marketing is complex, requiring multiple teams with different complementary skillsets to come together to deliver an exceptional customer experience. Keeping up with competition, meanwhile, means that marketing must get content into the market faster than ever before. To help with this, marketing resource management (MRM) solutions have become a must-have for marketing teams today. […]

Platforms for marketing automation are being used by B2B marketers more frequently in an effort to improve productivity, accelerate expansion, and streamline operations. Selecting the best marketing automation platform for your organization can be difficult, given the variety of options on the market. In order to facilitate your decision-making process, we have put together a […]

B2B lead generation stands as a critical process in the business-to-business domain, focusing on identifying and cultivating potential customers for a company’s products or services. Unlike B2C, B2B lead generation hinges on building deeper, more meaningful relationships, often requiring a nuanced understanding of the client’s business needs and challenges. It involves a strategic mix of […]

In today’s fast-paced business environment, marketing technology (MarTech) has become a pivotal force in transforming the sales landscape. As companies strive to stay competitive, integrating MarTech into the sales department is no longer optional but essential. This technological integration not only streamlines sales processes but also enhances customer engagement, driving revenue growth. Enhancing Customer Insights […]

In today’s competitive market, brand collaboration has emerged as a powerful strategy for businesses looking to enhance their reach, boost their brand image, and drive innovation. By partnering with complementary brands, companies can tap into new audiences, share resources, and create unique value propositions. Here’s how to craft an effective brand collaboration strategy: 1. Identify […]

Content marketing is a powerful strategy for driving engagement and building brands in the digital era. By creating and distributing valuable, relevant, and consistent content, businesses can attract and retain a clearly defined audience. Effective content marketing involves understanding the target audience, crafting compelling stories, and utilizing various platforms such as blogs, social media, and […]

In the competitive landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a game-changing strategy. ABM focuses on targeting specific accounts with tailored marketing efforts, rather than casting a wide net. This personalized approach not only enhances customer engagement but also drives higher conversion rates and fosters long-term relationships. Here’s an in-depth look at […]

Two years into a five year growth plan, healthcare provider Bupa has big ambitions for growth. The latest step on the brand’s route is ‘Let’s Get Growing,’ a new B2B campaign aimed at extending Bupa’s appeal amongst SMEs. Traditionally, membership of private healthcare schemes in the UK is driven by employers, with around three quarters […]

To write better B2B content and boost sales, focus on understanding your audience’s pain points and needs. Start by conducting thorough research to gather insights into their challenges and preferences. Create compelling, value-driven content that addresses these issues, offering practical solutions and demonstrating your expertise. Use a mix of formats, such as case studies, whitepapers, […]

Though the public’s perception of artificial intelligence has changed over the past year or two, not necessarily for the better, what do B2B enterprises think of AI’s potential to boost their marketing campaigns?  The public sentiment tracker on AI maintained by the UK government was updated last month. It demonstrates the public’s growing cynicism about […]