B2B Marketing

The B2B (business-to-business) landscape is driven by relationships, trust, and communication. Yet, in recent years, one persistent issue has been undermining these key components: marketing spam. While marketing is essential for driving business growth, the rise of spammy practices—unsolicited, irrelevant, and excessive communication—has become a growing concern in the B2B industry. This article explores the […]

More than half of B2B marketers (62%) say their role has become more strategic over the last 12 months, according to new research by Marketing Week. The exclusive State of B2B Marketing survey – new for 2024 – finds most of the 600 B2B marketers surveyed feel they have more influence and claim marketing is […]

In the fast-paced world of B2B (business-to-business) communication, email marketing has long been considered an essential tool for lead generation and client engagement. With its cost-effectiveness and scalability, email marketing allows businesses to reach a wide audience with tailored messaging. However, while B2B email marketing can yield great results when done properly, there are several […]

Successful B2B SEO efforts at the bottom of the funnel require a robust content strategy. This strategy must involve creating content that ranks well in search engines and also engages potential customers. According to Clodura.AI, B2B buyers always want to make well-informed decisions. These decisions are grounded in facts rather than assumptions. Their clients are […]

Pay-Per-Click (PPC) advertising is a powerful tool in the B2B industry for generating high-quality, targeted leads. By using platforms like Google Ads and LinkedIn, B2B companies can create ads that reach decision-makers based on specific keywords, industries, and job titles. PPC allows businesses to drive traffic to their websites or landing pages by paying only […]

Marketing has undergone a radical transformation in recent years, driven by the rise of digital platforms and tools. Today’s marketing strategies are data-driven, targeted, and highly personalized. The Rise of Digital MarketingWith the shift to online spaces, traditional marketing methods have taken a back seat. SEO, social media marketing, and content marketing are now key […]

Much of the widespread acceptance of cloud-based solutions is thanks to the successful deployment of remote working contact centre agents as a reaction to the pandemic. Many call centres moved to a cloud-based environment within days and still managed to support customers as effectively. What is a successful cloud-based contact centre implementation? Created by ContactBabel, […]

In today’s competitive marketplace, effective marketing is crucial for creating brand awareness, driving customer engagement, and increasing sales. Whether through digital channels, social media, or traditional advertising, a well-planned marketing strategy can set a brand apart from its competitors. Key Elements of Successful Marketing: Successful marketing not only drives short-term gains but also builds long-term […]

consistency Marketing automation platforms are often the place where brand consistency is enforced. Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. These kinds of tools allow more team members to collaborate while keeping important brand safety and privacy compliance issues centralized. “[Tools […]

In the era of strict data privacy regulations like the General Data Protection Regulation (GDPR), email marketing has had to evolve. Businesses must now ensure they collect and use customer data responsibly, with explicit consent from individuals, before sending them marketing emails. This has shifted the focus toward building high-quality email lists based on genuine […]