B2B Marketing

Scientific Essay from the in the subject Communications: Public Relations, Advertising, Marketing, Social Media, language: English, abstract: How can brands and retailers make money from social media? Social commerce, the fusion of social media with e-commerce, may just be the solution.

In an age of constantly-evolving social networks, organisations look to social media monitoring (SMM) not only to understand perceptions of their brand presence across the digital landscape, but also increasingly, as a way to make informed strategic decisions. The opportunities for organisations to leverage data and insights from SMM are enormous. Every day netizens now […]

More and more, brands are expressing opinions on social and political issues, supporting causes, and presenting themselves as influencers on wider topics in society. But to what extent do consumers believe that brands should associate themselves with certain issues? This paper uses YouGov data to compare the point of view of consumers from the US […]

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn’t enough – companies must do more to educate their prospects and build authority. What if you could tap into an audience that already uses complementary products and services? What if that audience is currently […]

Buyers today are more empowered. Information is abundantly and overwhelmingly available, and buyers are using that easy access to tune out unwanted marketing messages while simultaneously seizing control of their buying processes. In this environment, old-fashioned “batch and blast” email will serve only to alienate buyers. With short attention spans and intelligent buying and browsing […]

Like anyone else, I can’t help but notice that the volume of content pollution seems to be increasing at breakneck speeds. We’ve watched as marketers have mobilized the corporate arsenal to produce heaps of content over the past five or so years, as organizations all across the globe—suddenly thrust into the content development business—have scrambled […]

Social Media Marketing (SMM) is a new way for organizations to interact and converse with their customer communities online. As millions of people flock to the social web, more organizations are realizing the true potential of SMM as a way to engage with customers. SMM is all about conversations with customers while traditional marketing is […]

An exclusive survey of 1,500+ marketers across the globe and B2B/B2C industries, packed with content insights on content personalization, measuring content performance, and tying content to ROI

For B2B marketing purposes, curating content gives you back time, increases lead generation, and boosts your reputation. Learn the proper way to do things. Creating quality content is one of the best strategies to draw in high-value business leads. Nevertheless, the biggest obstacle for B2B marketers is frequently producing engaging content for consumers at various […]

Content marketing is important, but it’s not easy. Especially for big businesses that crank out tons of content to fuel their goals. Why? Because even though they have the advantage of lots of resources and healthy budgets, their organizations are way more complex. Just think about it. Big corporations can have armies of content creators […]