B2B Marketing

Brandon Friesen, CEO of B2B marketing agency Just Global, has outlined his predictions for the B2B marketing landscape in 2025, highlighting key trends such as the integration of AI, the importance of unified marketing approaches, and increased globalisation. Discussing the need for a shift in marketing strategies, Friesen stated, “I believe this is the year […]

Email marketing remains one of the most cost-effective ways to reach customers, build relationships, and drive conversions. However, not all businesses can afford expensive email marketing platforms. Fortunately, several free tools offer robust features to help businesses get started with their email marketing efforts. In this article, we explore some of the best free email […]

Affiliate marketing is often promoted as a way to make passive income online, with stories of people earning thousands of dollars from commissions. However, many also question whether affiliate marketing is a scam, given the rise of deceptive programs and unrealistic promises. So, is affiliate marketing a legitimate business model, or is it just another […]

Why B2B Marketers Should Prioritize Conversion Rate Optimization Over Traffic Growth In the highly competitive world of B2B marketing, businesses often focus on driving more traffic to their websites, believing that higher visitor numbers will naturally lead to increased leads and sales. However, a more effective approach is to prioritize Conversion Rate Optimization (CRO)—the process […]

In today’s digital landscape, Marketing Technology (MarTech) is revolutionizing customer experience (CX). With AI-driven insights, automation, and data analytics, businesses can now offer hyper-personalized experiences that were once unimaginable. 1. AI and Predictive Analytics for Personalization MarTech leverages AI to analyze customer data and predict behaviors, allowing brands to deliver tailored content and recommendations in […]

Organic Search: Organic search remains a significant source of traffic for B2B websites. This involves visitors finding your site through search engine results without paid ads. Focusing on SEO to rank higher for relevant keywords is essential. This includes creating high-quality, keyword-rich content and optimizing website structure and speed​ ​. Paid Advertising: Paid advertising, including […]

In today’s fast-paced digital world, B2B businesses must adopt innovative marketing strategies to stay competitive. Unlike B2C marketing, B2B digital marketing focuses on building long-term relationships, generating high-quality leads, and nurturing prospects through the sales funnel. Here’s a comprehensive guide to effectively utilizing digital marketing for B2B businesses. 1. Understanding B2B Digital Marketing B2B digital […]

Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building a custom stack for your organization. The method also works when you want to expand your existing capabilities, allowing you to see holes in your […]

Account-Based Advertising (ABA) isn’t just a game-changer—it’s THE game. Wondering how to ensure your brand doesn’t just get noticed but becomes unforgettable and top-of-mind? This guide is your golden ticket to boosting visibility and pulling your target accounts closer with precision you’ve only dreamed of. It’s all about transforming every brand interaction from mundane to […]

MailRoute, a pioneer in cloud-based email security, has launched a premium hosted email service tailored to businesses of all sizes. With industry-leading features such as 50GB mailboxes, a 99.999% uptime guarantee, and advanced security protocols, MailRoute delivers a high-performance email solution that frees organizations from the constraints of big tech providers. Key Highlights