Articles

The digital advertising sector has been the subject of a thorough inquiry by the UK’s Competition and Markets Authority. In the year that digital advertising finally overtook TV and other legacy media in the US and around the world, the CMA expresses concerns in its preliminary report on the investigation that Google and Facebook have […]

Tremor International Ltd., a marketing company, announced on Monday that it has reached a deal to acquire News Corp.’s video advertising company, Unruly. The goal of the acquisition is to expand video services by gaining access to the extensive clientele of the Rupert Murdoch-owned company. The Wall Street Journal and The Times owner, News Corp., […]

Raising their voices in Washington, D.C., American importers of French cheese, bubbly, and porcelain are fighting back against Silicon Valley behemoths over duties on high-end French goods. In response to a new tax on tech companies like Netflix and Amazon, President Donald Trump last month vowed to penalize Paris by imposing extremely high retaliatory taxes […]

An issue that has been prevalent in the business was recently covered in a piece by Advertising Age regarding the “Hidden Costs of Programmatic.” For marketers, the introduction of programmatic advertising was groundbreaking. They were able to precisely target people at scale and offer ads across screens and formats in a matter of milliseconds thanks […]

Whoa. What a summer it has been. Numerous media reviews are already in progress, and after those are finished, I’m sure there will be a ton more. This tendency suggests that fall will be a very busy season for our sector, and it appears that it will. Even if my sales and marketing side of […]

As we navigate the ever-evolving landscape of digital marketing, email remains a cornerstone of effective communication strategies. In 2024, several trends are reshaping the way businesses engage with their audience through email marketing. Personalization Takes Center Stage: Gone are the days of generic mass emails. In 2024, personalization reigns supreme. Marketers are leveraging advanced data […]

Marketing technology, often referred to as “martech,” has revolutionized the way businesses connect with their audiences and drive growth. In today’s digital age, marketing technology encompasses a vast array of tools and platforms designed to streamline processes, optimize campaigns, and enhance customer experiences. At its core, marketing technology empowers businesses to leverage data-driven insights to […]

In the ever-evolving landscape of digital marketing, email remains a steadfast and powerful tool for businesses to connect with their audience. As we step into 2024, let’s explore some of the emerging trends shaping the realm of email marketing. In conclusion, email marketing in 2024 is characterized by innovation, personalization, and a heightened focus on […]

In order to deliver relevant advertising and capitalize on micro-moments, businesses can use real-time data and optimize their ad placement strategy. Predictive advertising is a subset of predictive analytics that uses historical data, machine learning techniques, and algorithms to accurately target audiences and optimize ad copy and media spend. Tools such as Google’s Lookalike Audience […]

While Disney offers Disney+ for just $6.99 per month, and you can pay even less if you commit to a year, AT&T’s HBO Max will launch with a higher price than Netflix, but it plans to introduce an ad-supported version to support growth. Needham analyst Laura Martin estimated last month that Netflix could lose 4 […]